Full-Funnel Advertising for Facebook and Instagram Information

Learn to optimize your campaign and reach your target audience by exploring different types of ads, formats, and targeting options on social media

The full-funnel strategy is an essential tool for marketing. It involves communicating different messages to different users according to where they are in the customer journey. Having worked closely with the Facebook and Instagram headquarters in Dublin over the last few years, marketing expert Patrick Wind has developed a full-funnel strategy that has been used by more than 115K students worldwide. He is also featured on the Forbes 30 Under 30list for media and marketing in Europe.

In this online course, Patrick teaches you how this strategy works and how to use social media to grow your business. Learn to plan and manage ad campaigns from start to finish, exploring different types of advertisements and targeting options designed for success. Optimize your ads on Facebook and Instagram to take your business to the next level.

Here’s what you’ll learn

1. Introduction
2. Launching Your First Successful Ad Campaign
3. Finding Winner Audiences and Targeting Them
4. Creating Prize-Winning Ad Creatives and Copies
5. Analyzing and Optimizing Your Ad Performance
6. Final project

Who is this course for?

This course is for entrepreneurs or anyone with an interest in learning how to sell products or services via social media advertising.

About Author

Patrick Wind is the Managing Director of AdsAccelerator.com, providing online training, tools and support that help thousands of entrepreneurs to grow their business with advanced Facebook & Instagram Ads.

Having failed with his own three different eCommerce stores, Patrick learned the hard way that performance marketing requires much more than just bringing lots of traffic to your website. It rather requires the right retargeting funnel, proven methods for attracting new audiences as well as compelling ad design and copywriting.

Motivated by his desire to learn and master all of the above, Patrick invested €3,000,000 for 120 different brands returning an impressive €10,400,000 in online sales for them. Meanwhile, he maintained close contact to the Facebook Headquarters in Dublin as a certified Buying & Planning Professional.

Based on his more than 10,000 AB tests Patrick created the unique Full-Funnel Strategy, which helps marketers to lower the cost per conversion and thus significantly increase their return on investment.

This Full-Funnel Strategy has already been implemented by international brands like ASICS, DiamondSupplyCo. and Bioderma as well as some of Europe’s highest valued startups like 21Buttons, HolaLuz and Meller. Europe’s leading MBA programs such as IESE, ESADE, LaSalle Barcelona & WU Vienna have also incorporated Patrick’s Full-Funnel Strategy into their marketing curriculum and have hired Patrick as guest lecturer.

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