The Pinterest Lab – Jenna Kutcher

Get the 4-STEP, NO-FLUFF PROCESS to drive a waterfall of traffic to your website with the internet’s favorite inspo board … all in under 1 hour a week.

Spend less time and energy juggling strategies that only half work.

Let Pinterest amplify your traffic, growth, and—yes—profits for you …

… so you can get back to doing the parts of your business (and your life) that you love.

The Pinterest Lab is based on the exact traffic & traction techniques I’ve learned from growing organically on the Internet’s favorite inspo board.

It’s time to ditch the pressure of “likes” and “followers” for a platform that doesn’t require being popular to be profitable.

Learn the process in a day, implement on your own timeline, and set yourself free from the tech and design barriers. I’m handing you done-for-you templates & strategies to make this the easiest shift into growth you’ve ever done for your business.

Get my step-by-step system

• Wake up to more “I found you from Pinterest” leads (instead of the pay-for-play Facebook ad funnel stress)
• Take that traffic & turn it into the paying clients you’ve been dreaming of
• Build out Pinterest graphics fast—without fancy software or a graphic designer
• Put automation to work: learn a little internet magic that shuffles out your content when you can’t, so YOU can go serve your clients & customers
• Unlock face-palmingly simple ways to analyze your traffic, because the data doesn’t lie, my friend—THIS is how I want you to start making Pinterest decisions

What You’ll Learn In The Pinterest Lab

Module #1: Pinpoint Your Perfect Client

The ~ideal avatar~ exercise … but make it Pinterest-ified. We’ll kick-off clarifying who exactly you’re wanting to re-pin, click-through, and subscribe—so your site sees a traffic windfall from the RIGHT people.

AT THE END OF THIS MODULE, YOU’LL …

• Hit reset on your target market understanding: the Perfect Pinner exercise (Their goals? Pain points? Challenges? Check, check, check.)
• Decipher the SEO strategy Pinterest employs & load up your content pillars along with customized, copy/pasteable keyword sets to act as a siren song for your dream customers/clients
• Set up a Pinterest-perfect profile + strategize your board with your new understanding of SEO, so your account is giving those first-day-of-school-supplies-ready vibes, before we even start pinning content

Module #2: Content that Converts

Concoct a wildly easy (dare I say, ~almost~ lazy) strategy for maximizing your content’s traffic driving power. This is the secret to outliving the algorithm that we’re used to on social media platforms.

AT THE END OF THIS MODULE, YOU’LL …

• Understand how to strategize your content creation cascade, so you can build a system that makes you only SEEM like you’re everywhere
• Watch me take 1 blog & siphon it off into 10+ eye-catching pins (we’re working smarter, not harder, baby—this is your little army of worker bees that acts as a content multiplier)
• Unbox The Anatomy of a Perfect Pin Design inside a lesson for my aesthetic lovers—this is your rinse-and-repeat procedure so you can spend < 20 min. building out Pinterest content
• Copywrite a Viral-Worthy Pin I’m handing over my recipe for pins that live for YEARS & thousands of saves, down to the perfect title, description, & keywords

Module #3: Turn Traffic into Trea$ure

Now that we’ve got all the customers & clients coming to the yard thanks to your drool-worthy, “omg-I-MUST-bookmark-this” content, let’s turn ‘em into metrics that matter for small businesses: leads, subscribers, & money in da bank.

AT THE END OF THIS MODULE, YOU’LL …

• Track your goal progress & metrics with my Pinterest Analytics Blueprint (key performance indicators, woot!) to measure website traffic, shares, signups, and sales—I’ll even show you how to source Pinterest content from other platforms to blend your marketing efforts & business goal
• Got an ecommerce situation? Unwrap a system that scales your sales & see how to invite pinners off of the platform and directly to your products—fun fact, nearly 9 in 10 users are on Pinterest to plan purchases (source: business.pinterest.com)
• Get ready to get in flow with Pinterest scheduling: the system of weekly & monthly to-dos to set and forget your Pinterest strategy (tbh, this is such a hands-off strategy it kinda feels criminal, but it’s 100% allowed—cross my heart!)

Module #4: Analyze & Amplify Your Results

If you know anything about me, you know I’m obsessed with results. With your Pinterest playbook set, we’ll move into the last piece of the puzzle: the ecosystem of different analytics sources and how to ensure this strategy works OVERTIME and for a LONG time—no matter what the algorithm says.

AT THE END OF THIS MODULE, YOU’LL …

• Get traffic DRIPPING onto your website at a steady pace with my Intro to Analytics—so you can know how to duplicate when it’s working, and how to course correct when it’s not.
• Understand how to go full scientist & adjust your strategy easily—this IS a lab after all, and I want you to be able to tweak-and-repeat the system & analyze your OWN data (hint: I’m showing you the exact numbers I track to see what’s working—and what’s not)
• Figure out how to choose your own analytics adventure by identifying the metrics that best support you and your business goals while learning how to make analytics tracking work for YOU.

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