Brand Strategy Specialization: Crafting User Experiences – John Williamson

Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele

Unlock the secrets of crafting a compelling brand strategy with the Brand Strategy Specialization: Crafting User Experiences. Dive into a comprehensive learning experience that equips creatives with the tools to expertly position brands in the market, build robust content strategies, and inspire action through storytelling. Fabian Geyrhalter, Laura Busche, John Williamson, and Jessie McGuire guide you through a journey of meticulous planning, user-oriented methodology, and digital strategy enhancement, ensuring you can set prices that attract the right clientele and develop strategies that set your brand apart.

Explore a seven-step user-oriented methodology to create a brand strategy from scratch, and discover how storytelling can fuel a brand’s identity. Craft a content strategy by defining your brand’s pillars and personality while developing a digital strategy focused on enhancing user experiences across digital channels. The specialization culminates in hands-on projects where you will relaunch your website, create a content manual, and develop a strategy based on storytelling that inspires audience action. This program is ideal for those eager to elevate their brand’s presence and influence in the market.

What You’ll Learn In Brand Strategy Specialization: Crafting User Experiences

Module 1: Getting Inspired

Hi, welcome to this Domestika Specialization course! Branding is more than just a logo—it’s about strategy, storytelling, and meaningful engagement. In this module, Fabian Geyrhalter reveals how to think and act like a brand to position yourself in the market and attract the right clients. Laura Busche then takes you through crafting a compelling content strategy, helping you define your brand’s pillars, personality, and story. Finally, John Williamson shares his expert methodologies for building a strong brand identity and creating user-centered digital strategies that enhance brand engagement. Get ready to develop a brand that stands out, connects with audiences, and thrives in the digital landscape.

Module 2: Brand Positioning Strategies for Creatives

Join Fabian Geyrhalter, brand strategist and founder of FINIEN, as he reveals how brand strategy can be the key to any company’s success. With experience working with brands like Marriott, Warner Brothers, and Honeywell, Fabian will guide you step by step to think and act like a brand. Get ready to position yourself in the market, attract the right clients, and build a strong creative future.

Module 3: Content Strategy

Join Laura Busche, brand strategist and author, as she guides you through the journey of building a powerful content strategy from scratch. With experience working with brands like Canva and Creative Market, Laura will help you craft a content playbook that defines your brand’s pillars, personality, and story. Ready to create a brand that truly connects and stands out?

Module 4: Brand Strategy: Define the User Experience

Explore the seven essential steps to building a successful brand with John Williamson, designer and creative director. Through his Brand User Experience methodology, he’ll guide you in crafting a branding strategy that balances fitting into your sector while standing out from competitors. Let’s apply his user-focused approach and take your brand to the next level.

Module 5: Brand Strategy

Explore how storytelling and design can drive social change with Jessie McGuire, branding expert and managing partner at ThoughtMatter. With experience crafting story-based identities for purpose-driven organizations like World of Women, Jessie will guide you in creating a business strategy that inspires action. Learn to shape a brand’s identity through positioning, messaging, and design—transforming branding into a force for change.

Module 6: Digital Strategy for Brands

Learn how to create smart, emotional, and experience-driven brand engagement with John Williamson, designer and creative director. Founder of a user-centered branding consultancy in Madrid, John has worked with major brands like McDonald’s, IKEA, Carrefour, and Heinz. In this module, he shares a six-step method to build powerful digital strategies that put the customer first. Get ready to enhance any brand’s digital presence with a hands-on approach.

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