The Authority-First Framework – Pierre Herubel

Learn to Create Authority Content that Attracts Buyers

Learn from a top B2B creator to install your content strategy and create authority-first content. Build the market positioning you deserve and attract the right leads.

At the end of this program you will know how to:

• Publish unique content at scale
• Grow your brand authority
• Attract warm inbound leads
• Sign more clients with social selling

Content marketing is your best bet right now

• The traditional lead gen playbook is out of date
  Buyers don’t want to be sold to in linear cold email sequences. They get information in content, socials, and communities.
• Content attracts the right opportunities for you
  Podcast invitations, press releases, partnerships, more clients… Content builds industry authority and momentum.
• It’s easier to close deals when you publish content
  People that love your content have more chances to open your emails, read your DMs, click on your ads, and buy from you.

This program is for you if you are a:

• B2B marketer
  Looking to generate more leads and increase marketing-driven revenue.
• Early-stage B2B founder
  Eager to build authority and drive your business’s growth.
• B2B Content marketer
  If you want to create even better content and monetize.

What You’ll Learn In The Authority-First Framework

• Module 1: Create your content strategy with the audience-first process
  Lay the foundations of your strategy to create content that solve your audience’s problems.
• Module 2: Build your content engine with the authority-first framework™
  Apply the system that allows me to create 30 pieces of high quality content per week.
• Module 3: Create authority content with my complete creation toolkit
  Replicate my best creation practices to publish content that builds authority and converts.
• Module 4: Build your repurposing factory to turn 1 insight into 30 pieces of content
  Learn to turn one idea into a series of content in multiple formats and channels.
• Module 5: Capture demand to turn attention into revenue
  Connect your content with your revenue system with content journeys, social selling, and more tactics.

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