The Client Acquisition Formula – Troy Dean

The Client Acquisition Formula Information

Most people probably won’t believe what I’m about to say. Really, I couldn’t care less.

However, what I will promise is this:

• If you believe me, you will be well rewarded.
• If you don’t, I’ll make it worth your while to change your mind.

Let me explain…

• On this page, I’m going to show you a repeatable way to get new clients whenever you want.
• Not bottom-of-the-barrel clients who haggle over price and don’t respect your process…
• And not the type of clients you have to wait 3-6 months to hear back from…
• Good clients, who respect you, who follow your process, who pay on time.
• And I’m going to show you how to attract them with so much predictability…
• You’ll never have to worry about where your next client is coming from — or whether you’ll have enough money for the month — ever again

Here’s what you’ll get in The Client Acquisition Formula

PART ONE: The Client-Getting Mindset

• What to do if you don’t have an office or team to make prospects respect and trust you like a bigger agency… so you don’t have to act like the “little guy” and let your own mindset get in the way of charging what you’re worth.
• How to banish Imposter Syndrome for good and get taken seriously so you no longer doubt your abilities or let it throttle the growth of your business.
• The “Intention” trick to hack your subconscious, double productivity, and get more done in a day than most get done in a week.
• You’ll never get to the end of the day and be disappointed in yourself for not doing much because this little “ritual” will have you crossing off your task list in half the time. (This alone is worth more than what we’re charging for everything.)
• How to transition between living and working at home and easily “switch off” at the end of the day so you don’t burn out and have time for yourself and your family every day.

PART TWO: Positioning, Productisation, and Offer Creation

• Consulting and done-for-you services: How to structure, position, and productise lump-sum and recurring revenue offers to make more money per client and avoid “feast-famine” cash flow.
• Never worry about whether you’ll have enough money to get through the month — this module will show you how to earn steady income year-round.
• Coaching: How to transition from done-for-you (if desired) and position yourself as a coach to earn higher profits and become an industry authority. Your income will skyrocket and you’ll have more impact from this higher-leverage model.
• Courses: How to turn your expertise into a product to reach maximum scalability with your income, impact, and freedom.
• No longer will you have to trade time or effort for money — you’ll have a scalable product that allows you to help as many people as you like.

PART THREE: The “Sweet Spot”

• How to combine your skills, passion, and what the market needs to discover your TRUE calling and UNIQUE value proposition.
• You’ll learn how to create a “blue ocean” and eliminate all competition so prospects don’t shop around and take 3-6 months to agree to your proposal.

PART FOUR: Your “Circle of Influence”

• How to identify your REAL ideal client using the “100 Prospect List” method to take the guesswork out of who you should be working with.
• You’ll know without a quiver of doubt that you’re targeting the right businesses because they’ll be eager-to-buy… before they’ve even heard your pitch.
• The “Firestarter” technique to establish relationships with top influencers in your niche — and become one yourself — to attract a flood of prospects who know you, trust you, and want to work with you.
• How to form your “Gang of 5” — a circle of referral partners who serve your niche, and can send clients your way for free. You’ll have security and peace-of-mind knowing you can always lean on them to help you out when you need business.

PART FIVE: The “Four Forces”

• The “Four Forces” that dictate how your ideal clients make decisions, and how to use them to understand your prospects better than they do themselves.
• You’ll have supreme confidence and certainty because you’ll know exactly what to say in your marketing and sales process to get prospects to take ACTION.

PART SIX: Your Signature System

• How to turn your services into a product that’s easier to deliver, prevents scope creep, and allows you to charge premium prices.
• Your confidence and self-esteem will soar because you’ll have a repeatable system for getting clients better, faster results than anyone in your market.

PART SEVEN: “Panning for Gold”

• The simple mindset reframing technique that eliminates the frustration of prospecting and keeps you excited for the “thrill of the hunt” so you can bounce back from No’s instantly.
• The “Doctor Maisy” technique for quickly becoming “micro-famous” in your niche and the first person your ideal client thinks about when they have the specific problem that you solve. You’ll have prospects messaging you out of the blue just to get YOUR advice.
• How to use “gift giving” to leverage the Law of Reciprocity and instantly become more likeable and trustworthy — ideal clients will be lining up in hordes to “pay back the favour”.
• Proven organic outreach methods that prevent the infuriating “we’ll consider you in the future” response — or worse, being ignored all together. Have confidence knowing you can use these methods at any time to quickly get leads in the pipeline for no cost at all.

PART EIGHT: “Running the Bases”

• First to Second: The proven process to lead prospects to a positive buying decision, even if you suck at sales or don’t like selling.
• You won’t have to deal with nervousness before calls or meetings because this process is so simple, my 13 year old niece could do it and sign a client.
• Second to Third: How to onboard clients and get their project started so fast and fluidly, you’ll leave their jaw on the floor with how organised you are.
• Say goodbye to the frustration of having to wait on clients to get you what you need, or long drawn-out projects.

PART NINE: “The Home Run”

• The “swipe and deploy” framework for getting video testimonials from clients that do the selling for you.
• Use them on your website and in your automated appointment funnel to wake up every morning with eager-to-buy prospects booked into your calendar.
• How to build an automated appointment funnel that positions you as an authority and fills your calendar with pre-sold appointments.
• Imagine the exhilaration of waking up and already having calls booked with prospects who WANT to work with you. All you have to do is get on the calls, tell them your price, and collect the check.

About author

If you don’t know me, my name is Troy Dean.

I’m a former web designer turned agency growth strategist, and the CEO of Agency Mavericks.

Several years ago, after my agency grew to high 6-figures, I started getting asked to speak at digital marketing conferences all over the world to talk about agency growth.

I realised there was a big gap in the market for training specific to agency owners — not just the run-of-the-mill fluff that was being repeated by every “guru” — but proven, actionable training from practitioners.

One thing led to another, and I went on to become one of the most in-demand authorities on scaling digital agencies to 6 figures and beyond.

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