Content Strategy and SEO for Lead Generation – Andy Crestodina

Content Strategy and SEO for Lead Generation Information

Successful content marketing programs are built on the foundation of a solid content strategy

This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome

Here’s what you’ll get in Content Strategy and SEO for Lead Generation

Content strategy for lead generation

It’s about brains, not budget. It’s about durability, not speed. Content marketing is the opposite of advertising. We don’t buy attention, we earn it.

A content marketing master understands both cheese and mousetraps, traffic and conversion. We cross channels. We combine formats. And we build relevance and demand within the niche.

The goal is eventual dominance.

Search optimization: authority and relevance

From research to rankings, we’re going straight at the heart of search engine optimization. This class focuses on the specific actions that drive the rankings and targeted traffic.

Digital content best practices

In this class, Andy will teach you the how to create content that is easy for visitors to consume and easy for you to promote. Once complete, you’ll have the tools and tactics you need to drive traffic and results.

Collaboration, networking and influencers

Influencer marketing, blogger relations and digital PR are all built on the same foundation: collaboration. In this class, you’ll learn to use social media to grow your reach and rankings.

Process, production, efficiency

You create outstanding content and promote it like a champ, but that’s not enough. If your content program isn’t efficient, it isn’t sustainable. Content marketing is an endurance sport, so we need to learn to be efficient in our efforts. We need to be resourceful and opportunistic.

Analyze, measure and improve

Create, promote and measure. Measurement is the third aspect of every content marketing program and it is critical. If you don’t measure, you can’t optimize.

In this class, you’ll learn to measure the return on investment for your content marketing efforts.

Office hours: Ask me anything

Who is Content Strategy and SEO for Lead Generation course for?

If you like to cross channels and combine tactics, if you love both making and measuring things, this course is designed for you.

Content strategy doesn’t require big budgets, but it does take time. You will dominate your competition slowly, patiently. You will win the loyalty of your audience one keyphrase, link, and subscriber at a time.

Once complete, you’ll own a platform that consistently generates high quality leads. You will have the skills and mindset of a content strategist with a clear understanding of how to generate awareness, demand and revenue through content.

About Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.

Successful content marketing programs are built on the foundation of a solid content strategy

This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome.

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