Cultivate Course Information

Create a Thriving, Profitable Online Community for Your Course, Membership, or Coaching Program

Are you tired of spending all day every day in your community?

Are you feeling the tension between managing your community and marketing your business?

Do you have a community manager that is constantly looking to you for guidance?

Do you feel like your team is reacting to your community instead of leading it?

You’ve been focused on growing the business and getting people into your programs.

You haven’t taken the time to think strategically about your online community.

Your community manager (if you have one) isn’t taking initiative and proactively working to create a thriving community.

Things were fine when the community was smaller, but as it begins to scale, more people is only amplifying the problems in your community.

You’re feeling overwhelmed, not excited whenever you get another notification.

Maybe you’ve even hired people to try and provide relief, but it’s only added to the stress as they’re constantly looking to you for guidance.

If you’re still doing this all yourself, you’re probably feeling the tension of trying to maintain the community while bringing more and more people into the program.

It’s no surprise that the community you very much wanted to create is now dragging you and your team down.

There’s never been training on how to not just manage, but cultivate a thriving community for your online course, membership, or group program.

My name is Shana and I know the challenges you face when trying to grow and manage your online community.

Why?

Because for the last 10+ years I’ve been helping national brands and the world’s leading online entrepreneurs create and cultivate thriving online communities. (Plus I’ve started and led many online and in-person communities of my own).

Everything from trying to navigate the day-to-day of community management and handling the inevitable conflict that arises to developing proven strategies that activate community members and keep them engaged for longer.

And don’t get me started on the struggle to manage a growing community of thousands while trying to invest time in audience and list building… or a launch… it’s a LOT. It’s no wonder that even the most skilled entrepreneurs and online business owners are feeling an immense sense of overwhelm.

it all starts with community

I’ve been researching and speaking about online communities since 2008. My background in marketing and passion for community led me to not only lead my own communities online, but to share my strategies with thousands of business owners.

I’ve worked hand-in-hand with the 7 & 8 figure online entrepreneurs you know and love – taking their communities from surviving to thriving while empowering their teams to think proactively and leverage proven systems.

My decade of research and boots on the ground experience led to the development of my Community Cultivated™ Framework.

In the past, I’ve taught this framework and training during a 2-day in-person workshop. Some of the top names in the online course, membership, and coaching space have invested $10000+ to send their teams to this workshop.

My clients invest tens of thousands more for me to work with them one-on-one to implement what I’m going to be sharing with you in this program.

I’ve curated my best and highest impact community strategies, systems, frameworks, and tactics into this program.

Whether you want to uplevel your community strategies or equip your community manager, this program is for you!

This program will not only teach you how to create a thriving community, it will equip you with proven systems and frameworks that save you time.

You’ll get access to…

• Bite-sized trainings that teach you the high-level strategies and day-to-day tactics that you can leverage to make managing a thriving community a breeze.
• But it’s also a collection of community resources, real-life examples, and proven frameworks that simplify the implementation process. Just imagine the time you will save.
• This is an essential training resource for novice and seasoned community creators and managers alike. You’ll get access to timeless and proven strategies that apply no matter what platform you use for your community.
• These aren’t the latest trends and tactics. You’ll be creating community systems and strategies that will outlast the ebbs and flows of your industry.
• You and your team will be empowered to make better decisions when issues arise in the community & grow your expertise so you feel confident in how you support your members.
• And most importantly, it’s going to help you fall in love with your community again so you can serve more people – all while making things easier and far less stressful.

Here’s what you’ll get:

MODULE 0: COMMUNITY REIMAGINED

Uncover the 3 hidden foundations you have to understand before you can effectively create and cultivate a thriving community.

You’ll discover:

• Why communities are like super-glue fusing your customers to your brand
• 3 psychological needs that create an irresistible community
• The 6 phases of member growth—and why getting people to the final phase isn’t the goal

MODULE 1: BECOME A COMMUNITY CULTIVATOR

Discover why a thriving community is so crucial and how to establish a strong foundation.

I’m going to share with you my Community Cultivated™ framework. These are the 4 elements of a thriving community. This framework has taken over a decade to develop and will be the foundation of our work together throughout the rest of this training.

You’ll also gain clarity about the role of a community cultivator – whether that’s you or someone on your team.

Last but certainly not least, we’ll talk about how to create a culture of progress that keeps people around for years.

MODULE 2: CREATE A SAFE SPACE

You can’t have a thriving community without first creating a safe space. So in this module, we’re first going to dive into the foundations of safety.

Then we’ll talk about choosing your space.

We’ll also make sure you’re equipped to protect and amplify your culture.

Finally, we’ll wrap up with how to optimize your space.

MODULE 3: CRAFT YOUR ONBOARDING

The stronger your culture becomes the more important onboarding becomes. Whether you’re creating from scratch or refining what’s there, this module will show you step-by-step how to create an onboarding experience that helps members acclimate and activate quickly.

We’ll dive into the return on investment of onboarding so you and your team understand the value.

Then we’ll get clear on the outcomes you want from your onboarding that will shape how you craft it.

Finally, you’ll get a step-by-step guide to creating your community onboarding.

MODULE 4: MASTER OUTGOING COMMUNICATION

In this module, we’re talking about how to communicate with your community members in a way that leads to them taking action.

I’m also going to share some tips for getting a communication plan in place that feels easy, not overwhelming.

You’ll also know how to write better posts that get more attention and more people to take action.

You’re going to get the step-by-step on creating an outgoing communication plan for your community members that drives member behavior.

MODULE 5: MODERATE LIKE A BOSS

Moderation isn’t exactly the most fun topic of discussion, but it’s incredibly important.

And not only that, it tends to take up a lot of the community manager’s time.

There’s also a lot of potential risk if it’s not done well.

So let’s explore the 3 Goals of Successful & Sustainable Community Moderation.

These goals will let you step away from your community with confidence, create and uphold healthy boundaries, set up systems that scale, and handle conflict with ease.

Moderating a community doesn’t have to be stressful.

It doesn’t have to consume all your energy or your time.

Let me show you how to moderate with confidence and ease so you can protect the culture while saving your sanity.

MODULE 6: ENGAGE WITH INTENTION

What I’m going to teach you are strategies and frameworks that will support you in your effort to engage in a remarkable way as you help members make progress.

You’ll learn how to spark engagement in your community that leads to meaningful conversations.

I’ll equip you to engage intentionally in a way that leaves members feeling supported and connected.

Finally, you’ll get a peek into the day-to-day responsibilities and tasks of a community manager that make sure everything you’ve learned moves forward in the business.

Who is this course for?

This is for online business owners that…

• Understand the value of community and how it impacts every aspect of their business – reach, retention, and revenue – and are ready to invest in strategically cultivating a thriving community.
• Are overwhelmed and feel like they’re drowning in their community and want to fall back in love with their community.
• Have scaled fast and pieced it all together, but know they need more support in their community efforts but don’t know where to begin.
• Have a community team member that you want to see increase their effectiveness in their role so you’re maximizing your investment in them.
• Have a community team member that you want to see elevate their strategic thinking and leadership so that they lead the charge for community initiatives in the company.

About Author

Shana Bresnahan is an experienced community builder, strategist, and trainer. She has a background in marketing and a passion for community development, which has led her to help national brands and online entrepreneurs create and cultivate thriving online communities. Shana has been involved in online communities since 2008 and has started and led numerous communities of her own.

With over 10 years of experience, Shana has worked closely with 7 and 8-figure online entrepreneurs, helping them transform their communities from surviving to thriving. She has developed proven strategies, systems, frameworks, and tactics that empower business owners and their teams to think proactively and build successful online communities.

Shana is recognized as an expert in the field of community management and has shared her knowledge and strategies with thousands of business owners. She has previously conducted a 2-day in-person workshop, where top names in the online course, membership, and coaching space invested significant amounts to send their teams for training.

In addition to her work as a community builder and strategist, Shana Bresnahan is an author and trainer. She has curated her best community strategies, systems, frameworks, and tactics into the Cultivate Course, offering a comprehensive resource for both novice and seasoned community creators and managers.

Overall, Shana Bresnahan is a respected figure in the community management space, known for her expertise in helping businesses create and cultivate thriving online communities.

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