Data Storytelling for Business – Diedre Downing

Data Storytelling for Business Information

Data storytelling is an approach for presenting data in a way that is tailored to the needs of a specific audience. The best data stories are insightful, compelling and inspire the audience to take action.

Our Data Storytelling for Business course provides learners with a solid grounding in fundamental data storytelling learning concepts.

By the end of the course, learners will have the skills needed to produce impactful data visualizations layered with compelling narratives.

Here’s what you’ll get in Data Storytelling for Business

Welcome

• Course Introduction
• Data Storytelling for Business Course Workbook
• About your Instructor

Putting your Audience First

• The Four Keys of Data Storytelling
• Defining and Focusing on Your Audience

Visualization Design Principles

• Design Principles Introduction
• Chart Junk
• The Cleveland & McGill Scale
• Pre-Attentive Attributes
• Gestalt Laws
• Design Principles in Action
• Design Principles Conclusion

Data Visualization Best Practices Part I

• Data Visualization Design Introduction
• Impact Metrics
• Tables
• Bar charts
• Pie Charts
• Line Charts

Data Visualization Best Practices: Part II

• Scatter plots
• Small Multiples
• Use of Color

Workshop: Part I

• Step 1: Understand Your Audience
• Step 2: Data and Visualizations

Narrative

• Narrative Introduction
• Storytelling Titles
• Vertical and Horizontal Flow
• Presentation Medium
• Presentation Assembly
• Presentation Delivery
• Course Conclusion

Workshop: Part II

• Step 3: Preparing a Data Story

How To Videos

• Line Chart Enhancements
• Creating a Bullet Chart
• Creating an Impact Metric
• Creating a Slopegraph
• Enhancing Bar Charts
• Creating a Scatter Plot
• Creating a Staged Line Chart

Example Solutions

• Examples: Chart Enhancement Practice
• Sample Yellevate Solution

About Author

Diedre Downing is an accomplished educator and data visualization keynote presenter, bringing over 15 years of teaching and facilitating experience to the StoryIQ team.

Prior to joining StoryIQ, Diedre led the development of virtual training programs for over 100,000 educators as part of her 14-year tenure at the New York City Department of Education.

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