DCAM 2.0 Aesthetics Marketing & Social Media – Tim Pearce

Dream Customer Attraction Method (DCAM) 2.0 is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business. Updated for what’s working NOW in social media and based on evidence-backed strategies that TRULY WORK.

Everything you need to know from top to bottom and beginning to end is inside, so that you can:

• Easily create social media posts that get ENGAGEMENT and CONSISTENT BOOKINGS, instead of wasting time creating content that gets ignored.
• Set up a proven step-by-step system to convert scrollers into clients, so you can create financial freedom for your family.
• Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patients by establishing trust and genuine connections. Get people to see you as the expert and as their trusted friend, so that they don’t want to book with anyone but YOU.
• Do all this with a tribe of like-minded clinicians to cheer you on.

What You’ll Learn In DCAM 2.0 Aesthetics Marketing & Social Media

Get Their Attention

• How the algorithms work: Psychology 101
• Which social media platform should I use? Introduction to Instagram, Facebook and TikTok
• How to identify your vibe
• Meet Your Dream Customer: How to identify and deeply understand your new best friend
• How to get an endless supply of content ideas
• Hooks: How to get attention
• Story-telling: How to hold attention
• Call to Action: How to show the algorithm we’re worthy of more attention
• How to set up your profiles for success
• How to get followers…the right kind!

Become Their Bestie

• Content Tutorial: BTS clips/pics with voiceover or words over top
• Content Tutorial: Funny lip sync
• Content Tutorial: Pointing
• Content Tutorial: Memes
• Content Tutorial: Vlog
• Content Tutorial: Quotes
• Content Tutorial: User Generated Content / Influencer Marketing
• How to master the Stories sections of the social media apps

Become Their Hero

• Content Tutorial: Talking head (plain, stitch and comment reply)
• Content Tutorial: Picture of you
• Content Tutorial: Greenscreen (take a stand, share a testimonial, explain a case)
• Content Tutorial: Image before and after
• Content Tutorial: Carousel explainer
• Content Tutorial: Demonstration / anaology
• Content Tutorial: Lives

Trigger Them To Book

• Recipe for bookings: What to post, when and where
• Enquiry conversion script: How to turn enquiries into bookings

Save Time

• 7 hacks to save time when you’re making content

Tech Tutorials

• Tech tutorial: How to set up your Facebook, Instagram and TikTok accounts
• Tech tutorial: How to make a Reel
• Tech tutorial: How to make a TikTok
• Tech tutorial: How to upload a ‘single’ or carousel
• Tech tutorial: How to make Instagram Stories
• Tech tutorial: How to do greenscreen videos
• Tech tutorial: How to create Capcut meme videos
• Tech tutorial: How to make a vlog using YouCut

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