Email Storytelling Mini-Course Information

Learn how to write kickass marketing emails that your audience can’t wait to read

It’s FINALLY here — the email marketing course you’ve been asking for! Forget everything you think you know about boring newsletters. In this 2-hour mini-course, you’ll learn how to use storytelling principles to make your marketing emails interesting, valuable, and genuinely fun to read.

What You’ll Learn In Email Storytelling Mini-Course?

Module 01: How To Find Stories Related to Your Offer (Even If Your Life is Boring AF)

You don’t need to write about what’s going on at work right now for your emails be relevant. We’ll teach you how to find fun-to-read stories that easily tie into your offer.

You’ll learn:

• A repeatable formula you can use for every storytelling email
• Where to mine for story ideas (whether you want to tell personal stories or not!)
• How to create connections between stories and your offers

Module 02: How To Transform Any Story Into a Page-Scroller

Even really good stories have the potential to be boring, depending on how you write them. In this lesson, you’ll learn the storytelling principles that will keep your readers gripped from start to finish.

You’ll learn:

• The #1 reason why some stories will always be irreparably boring
• How to build story anticipation to keep your audience hanging on every word
• The most common story pacing mistakes (and how to fix them!)

Module 03: Write a Storytelling Email With Us From Start To Finish

Follow along as we take an example of a bad “storytelling” email and rewrite it using all the storytelling principles we’ve covered in the course.

You’ll learn:

• The best way to avoid writing a story that falls flat
• How to make your emails valuable for your audience, so they come back for more
• How to connect a story to your offer in a natural, not-annoying way

Module 04: Let’s Edit An Example Email to Storytelling Perfection

Writing is 95% editing. The best writers are actually just phenomenal editors. So in this lesson, we’ll show you how we take an email from good to downright great.

You’ll learn:

• What you should ruthlessly cut out of your emails
• How to use formatting to make your emails more readable and exciting
• The rules of GIFs: how to choose them, when to use them, and when not to!

Module 05: How To Write Way Better Subject Lines

The average email open rate is around 20%. Meanwhile, our average email open rate is between 60 and 70%. So in this lesson, we’re giving you our best subject line tips.

You’ll learn:

• The research-backed subject line advice we almost always ignore (and why)
• How to test your subject lines for clickability (it’s easier than you think!)
• The words you should AVOID using…unless you wanna end up in the Spam folder!

More courses from the same author: Maha Copy Co