Evolve – Spencer Pawliw

Evolve is a community made to help Shopify brands find success with Facebook Ads and Conversion Rate Optimization to scale their stores to multiple 7—and 8-figures.

What You’ll Learn In Evolve

Evolve

• Welcome
• Why Do Ads Work (Psychology)
• What Ads To Make (Research)
• How To Get Content (Generation)
• How To Make Ads (Execution)
• How To Setup The Ad Account
• How To Run The Ads (Testing)
• How To Analyze (Data)
• How To Run & Scale Promos
• Productivity System
• Break Down Winning Ads
• How Shaun Would Scale X Brand
• Bonuses
• Q4 Strategies

CRO

• CRO Basics
• CRO Research
• CRO Landing Pages
• CRO Testing
• CRO Ongoing
• CRO Customer Feedback
• CRO Heatmaps
• CRO Sales Optimizations

Agency Edition

• Overview
• Typical Agencies
• Deep Client Understanding
• The Importance Of First Impressions
• Communication (Part 1)
• Communication (Part 2)
• Communication (Part 3)
• Communication (Part 4)
• Communication (Part 5)
• Communication (Part 6)
• Leveraging New Mechanisms
• Calling For Help
• Setting Expectations
• Just Give A
• Death By a Thousand Cuts
• When To Upsell & Propose Services
• Masterclass – Recap

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