Google Tag Manager – Benjamin Mangold

After taking this course, you will be confident using Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply tag management to your website (or your client’s website).

• How to get started
• Setting up and configuring
• Tracking custom website actions
• Testing your tags and using environments
• Diagnosing issues with your tags and triggers

What You’ll Learn In Google Tag Manager

• Essential foundations, including concepts and setup
• Google Tag Manager terminology
• Best practices
• Measuring custom actions, including clicks and scrolling
• Using tags, triggers, and variables
• Understanding the data layer
• Identifying different types of events
• Diagnosing issues with tags and triggers
• Firing additional tags, including Google Ads and HTML tags
• Using environments to test tags before publishing
• Understanding advanced concepts

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