Impacting Millions 2021 – Selena Soo

Impacting Millions 2021 Information

In Impacting Millions, you will learn how to land high-exposure opportunities by connecting with the media.

You are an entrepreneur, so you know that one of the most challenging aspects of our work is getting our message out to the world, getting people to know us, and getting clients.

Questions like these are always on our minds:

• What type of client would be ideal for me?
• What are they doing there?
• Is there any way I can reach them?

What we really want to know is:

What is the best way to get in front of the gatekeepers who already have a relationship with my ideal clients?

A key goal of Selena’s is to make you as attractive as possible to the media.

Impacting Millions course will guide you through:

• How to pitch (and who to pitch to)
• The best time to pitch
• How to say it
• Creating a publicity calendar
• What are the best ways to access the right lists and contacts?
• Get known to clients by becoming “business famous”
• Creating an effective media and public relations strategy
• If you get publicity, learn how to maximize every post, interview, article, and event to turn fans into paying customers – so it’s not a one-and-done, but a constant process

Here’s what you’ll get in Impacting Millions 2021

MODULE 0: KICK-OFF LESSON: Mastering Your Mindset

Learn to overcome the obstacles that stand between you and your dreams by changing your mindset and seeing yourself as a powerful creator who’s capable of big things.

MODULE 1: Create Your Plan to Become a Media Star

In Module 1, you’ll create your own strategic publicity plan to make it easier for you to land dream opportunities that take your business to the next level.

• Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities.
• Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal.
• Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader.

MODULE 2: Get the Media to Fall in Love with You

In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience.

• Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience.
• Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV news shows.
• Uncover what the media is really looking for when they decide which stories to cover.

MODULE 3: How to Pitch, Land, and Leverage Guest Posts

Guest posts are an easy way to get started with publicity. While print magazines only publish 10 to 12 issues per year and have limited space, online publications constantly look for fresh content.

• Create attention-grabbing headlines that editors at sites like Business Insider, Forbes, and MindBodyGreen won’t be able to resist.
• Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links.
• Develop a method to follow up with editors and form meaningful relationships with them, so they’ll want to work with you again and again.

MODULE 4: Get Your Story on Top Podcasts

When you share your story on a podcast, it helps you connect with your audience in a more personal way. Module 4 shows you exactly how to land the podcast opportunities of your dreams.

• Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts.
• Learn how to ace your podcast interview: I’ll share important tips to help you prepare for the spotlight, and answer some commonly asked questions surrounding podcast interviews.
• Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or join your group program.

MODULE 5: Secure Guest Expert Opportunities with Industry Influencers

If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs, and masterminds – where your ideal clients are hanging out.

• Learn different ways you can collaborate with industry influencers to get introduced to their fans.
• Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are.
• Leverage these guest expert opportunities to enroll more people in your high-end offerings.

MODULE 6: Get Featured in Prestigious Print and Digital Magazines

If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost.

• Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more.
• Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover.
• Learn the proper way to follow up and nurture relationships with magazine editors, so you become a trusted resource to them.

MODULE 7: Land Interviews on Popular TV Shows

Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. Learn the do’s and don’ts of being on TV, so you can make the most of this valuable opportunity.

• Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America, and more.
• Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes.
• Get my top tips for creating powerful sound bites that turn new fans into regular clients.

Who is Impacting Millions 2021 Course for?

• If you’re a blogger, coach, consultant, service provider, or course creator, you want to make your business known.
• As an entrepreneur, you feel like you are one of thousands in a sea of people with a similar focus … it’s clear you can stand out, but you need help honing your message.
• It’s been a few years since you started your business and blog, but you still don’t have the type of clients or readership/viewership you’d hoped for. It’s clear that you know what you’re doing, and you just need more people to discover that.
• You have a thriving business (6-figure entrepreneur, kudos to you! ), but you want to amplify your voice exponentially. Writing books, getting friendly with top podcasters, being considered a thought leader, and presenting your message on stage are all things you want. Because you know you have some amazing things to offer that will really help people, you want to be recognized as a leader in the field.
• You should identify your signature story, Your Thing, and tell it in a way that makes a significant positive impact, that reaches thousands, tens of thousands, millions.
• You’ve had enough of hiding out, and you are ready to take on your full potential.

About Author

HI, I’M SELENA.

When I started my coaching business, I struggled to put myself out there. I’m an introvert and felt much more comfortable staying behind-the-scenes.

My job was helping my clients become the next “big thing” – but I struggled to pursue that visibility & recognition for myself. But I wanted to make a real impact in the world, and in order to do that – I had to let myself be seen.

It all started by asking the people I’d helped for testimonials and highlighting their praise on my website (and yes, it was even hard for me to do this!) Then, I wrote pieces for Forbes, Fast Company and Ramit Sethi’s popular I Will Teach you to be Rich blog.

I pitched myself for top podcasts like Mixergy and Smart Passive Income with Pat Flynn. These opportunities cemented my credibility and gave my email list a huge boost of qualified leads.

This high profile media attention attracted tons of new clients and transformed into a multiple 7-figure business. When I ask people what drew them to my work, they say: “I’ve been seeing you everywhere, and I knew it was a sign we’re meant to work together.”

BEING IN-DEMAND DIDN’T HAPPEN BY ACCIDENT.

I mustered the courage to put myself out there, and intentionally pursued the right publicity opportunities to position me as a sought-after expert in my field. And now, I want to help you do the same.

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