Master of Online Persuasion – Bart Schutz

Learn how to architecture your users’ digital experiences!

Customers are brains. In this full course on digital persuasion & experience design, you’ll acquire a truly deep understanding of the psychology behind your users’ behavior, decisions and experiences.

The course combines all courses available by The Wheel of Persuasion (by Bart Schutz). It provides you with all major models & theories from behavioral science and dozens of practical psychological tactics. Moreover, you’ll learn how to apply these insights to boost your digital persuasiveness and your users’ digital experience.

What You’ll Learn In Master of Online Persuasion

During this course, you’ll learn to:

• Grab peoples attention, control where they look and what they perceive
• Make people realize they need your products and intrinsically motivate them to buy
• Make them focus and act (buy)
• Create deep & profound user experiences that exceed expectations
• Stand out against competitors, also in people’s memory

Moreover, you’ll learn to:

• Name and apply 92 psychological tactics to boost persuasiveness & user experiences
• Realize when these tactics will be effective
• Predict & prevent counter-effective use of these tactics & principles
• Justify design choices made by you or your team, based on (scientific) evidence
• Value trustworthy evidence and data over people’s intuitions and opinions

And you can:

• Optimize your digital strategy, knowing the determinants of people’s behavior & experience
• Use your knowledge to innovate products
• Instantly optimize all user journeys
• Let behavioral intelligence guide your designs for campaigns, ads, landing pages, products, features, innovations, etc.
• Boost the effectiveness of a/b-tests, realizing more winners and higher uplifts (and counter-intuïtive, yet winning challengers)

And finally, you’ll learn:

• How unique & inspirational humans really are
• That you’ll still need to experiment & validate as much as you can
• To recognize the real behavioral experts and counter false claims about behavioral science
• Navigate on your ethical compass and embed ethics in your organization’s DNA

More courses from the same author: Bart Schutz