Mastering the Email-Based Course – Will Steiner

Mastering the Email-Based Course: Package your expertise into a format that flows like a conversation, builds trust faster, and simplifies the upsell.

Join over 1,000 happy creators and start growing your business more efficiently—by teaching over email. (Ps. it’s entirely automated.)

Why smart creators invest in building great email courses

• Start fast.
  Avoid the hassle of paying for another app, learning a new tool, or dealing with algorithms.
• Automate.
  Unlike a newsletter, cohort-based course, or webinar, an email course runs on its own.
• Grow.
  Identify engaged readers for upsell offers and higher-ticket services packages.

What You’ll Learn In Mastering the Email-Based Course

• A simple, unexpected way to guarantee that all emails land in the primary inbox.
• A straightforward framework to architect a course that tells a compelling story.
• A dozen principles of learning experience design that help turn the inbox into a classroom.
• The easiest way to write emails that people want to read (and keep reading).
• How to give people the feeling of progression with visuals (without being a designer).
• Where email automation tools create opportunities to deepen your relationship with the reader
• The methods of setting expectations that help guide your reader through nuanced material.
• All the technical sides of building robust email automations (with video walkthroughs).
• How to give the reader the ability to binge your course (with an ingenious self-pacing hack)
• A whole lot more…including my weird sense of humor sprinkled throughout.

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