Pin Practical Promotions – Monica Froese

Pin Practical Promotions Information

About Pin Practical Promotions

Pin Practical Promotions has a reputation for being one of the best Pinterest Ads courses available. It’s taught by the amazing Monica Froese, who is a Pinterest wiz and successful blogger.

Monica first became interested in Pinterest advertising when she was trying to grow her motherhood and business blog, Redefining Mom. She ran ads for her blog across all the big platforms, but Pinterest was by far the most successful. She realized that not many people were utilizing Promoted Pins in their businesses, so she decided to study it and run with it.

Now, Monica is one of the most well-known Pinterest advertising instructors in the business and has helped thousands of students use Pinterest strategically.

Pin Practical Promotions is her advanced course for people who want to use paid Pinterest advertising campaigns to get leads and make more sales.

Pin Practical Promotions Course Outline

The Pin Practical Promotions course walks you through how to set up your website for promoted pins, choose your business strategy, plan your first campaign, and actually build your first campaign within Pinterest. Then, you’ll learn how to analyze your ad performance and adjust it after it’s been running for a few days.

After taking Pin Practical Promotions, you’ll know

How to set up a complete Pinterest ad campaign with a solid strategy behind it

Ways to choose the right audience for your product… and reach them in your ad campaign

How to use Pinterest to get more people into your sales funnels on autopilot

How to leverage a promoted pins funnel to get more email subscribers, clients, and product sales

Tips for interpreting analytics and ad results so you can adjust your ads moving forward

The self-study course comes with the six main course modules, including tutorials, swipe files, and checklists. You’ll get a workbook to guide you through the course and a lifetime of course updates. Participants also get access to Monica’s Pin Practical Primer e-book – a pin promotions warm-up guide to give you more context before diving in.

Here’s what you’ll get in Pin Practical Promotions

Pin Practical Promotions

MODULE 1: PREPPING YOUR ACCOUNT FOR PROMOTED PINS

• FHow to Set Up a Pinterest Business Account
• FHow to Set Up Rich Pins
• FInstall Your Pinterest Conversion Tag the Right Way (using WordPress)
• FPlacing Your Conversion Tag in Squarespace
• FYour Pinterest Conversion Tag and Shopify
• FPinterest Conversion Tag Instructions
• FHow Do I Know if My Pinterest Conversion Tag is Verified?
• FA Deeper Dive on Pinterest Event Codes
• FPinterest Ad Guidelines

MODULE 2: WHY SHOULD I PROMOTE A PIN?

• F7 Reasons to Consider Promoting a Pin (and the reasons behind them)

MODULE 3: CHOOSING THE PERFECT AUDIENCE

• FWhat is the Difference Between a Warm and Cold Audience? + When to Use Each
• FHow to Set Up a Custom Website Audience
• FHow to Set Up a Custom Audience of Existing Email Subscribers
• FHow to Set Up an Engagement Audience of People Who Interacted with Your Pins
• FHow to Set Up a Custom Actalike Audience

MODULE 4: SETTING UP AND OPTIMIZING A PROMOTED PIN CAMPAIGN

• FTypes of Promoted Pins – Which One Should I Choose?
• FHow to Structure a Promoted Pin Campaign
• FStep by Step Instructions for Setting Up a Low-Cost Promoted Pin Campaign
• FA Note on Optimizing for Conversions
• FHow to Optimize for Email Subscribers Using Landing Pages
• FTricks for Getting Conversions Directly From a Sales Page
• FMaximize Conversions Using a Tripwire

MODULE 5: USING ANALYTICS FOR BETTER AD PERFORMANCE

• FHow to Set Up Custom Reports for Evaluating Ad Performance
• FHow Do I Know if My Ad Performed Well?
• FBreaking Down Ad Performance Metrics
• FHow to Use Pinterest Ad Results to Make Strategic Changes to Your Ads
• FWhat To Do if Pinterest is NOT Spending My Ad Budget
• FHow to Check Ad Performance in Google Analytics
• FPromoted Pins or Facebook Ads?

MODULE 6: CASE STUDIES + PROMOTED PIN EXAMPLES

• FSWIPE FILE: Promoted Pin Examples
• F(4) Promoted Pin Case Studies

About Monica Froese

Hi! I’m Monica, a mom, wife, and business strategist for mom entrepreneurs. I have an MBA degree in finance and marketing and blog at Redefining Mom, a site for helping moms build thriving online businesses. In 2015, I traveled to the White House to discuss family-friendly workplace policies with the President’s senior advisors and have been featured on several media outlets including Fox News, Healthline, and Mom Talk Radio. With my tactical approach to balancing family and online business, I help moms build successful businesses and change their lives at the same time.

More courses from the same author: Monica Froese

Salepage: Pin Practical Promotions – Monica At Redefining Mom

Proof