The Content Strategy & Marketing Course

THE blueprint and training for entrepreneurs, agencies and freelancers who want to learn EVERY critical, inner working part of a brand content strategy.

Maybe you’re sick of trying to implement ALL of the tips and tricks – especially because you never get results.

You’re not alone.

Here are some common struggles content marketers and strategists deal with:

• You find content creation, planning and publishing difficult.
• You draw a blank when it comes to writing on topics that will reach your audience and offer them REAL VALUE.
• You don’t know how to target your ideal audience and get in their head so you can create for them.
• You are missing some part of how to do the “SEO” part of content marketing. Do you really know how to research for high-ROI keywords?
• You’re confused about which tools to use, and how to use them.
• You aren’t sure how to build a brand “content strategy” from start to finish that the boss or your client will approve.

Is it time for you to STOP focusing on TACTICS THAT FAIL to boost your bottom line when it comes to content marketing?

…And accelerate all of the strategies that actually work?

If that makes you respond with an emphatic YES, then The Practical Content Strategy & Marketing Course is definitely for you.

The Practical Content Strategy & Marketing Course is a proven, tested 6-week online training course that teaches you actual, market-ready content skills following actionable steps and implementation methods.

This is not your typical course.

This is not simply about reading a textbook to get a certificate and a pat on the back.

What’s inside is an actionable program with very specific, outlined steps.

Steps for you to follow and learn from.

Steps that will teach you wildly profitable content marketing and strategy skills.

Skills that guarantee you will thrive.

Skills you can take to the bank, to earn respect from your boss or win even more clients with.

Build a Brand Content Strategy from the Ground Up as You Learn the Skills That Matter in Content Marketing

Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.

You’ll have exclusive access to our private student community with on-call access to Julia and her team as you advance, getting the full advantage of our inside knowledge and professional guidance as you acquire each new skill.

What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! Use it in your portfolio to gain new clients, or create the strategy to enhance your own brand as you go through the course.

The Expert SEO Content Writer Course

Does any of this sound familiar when it comes to writing SEO content?

Feeling lost when it comes to knowing exactly how to SEO keyword optimize your content.

Struggling to identify and come up with SEO keywords and topics that hit the bullseye each time — that you know for sure will win with your audience and Google.

Finding it hard to write powerful, engaging blogs and web pages while keeping it correctly SEO optimized.

Did you raise your hand to any (or all) of the above?

Good.

You’re exactly who I created this course for! Keep reading — you’re in the right spot.

I’m going to let you in on a little “SEO content secret”…

The core of online content success lies in how engaging and well-written the content is.

Today, SEO content is absolutely vital to content marketing success.

• 90%+ of all traffic on the web originates from a Google search (Backlinko and Sparktoro)
• 71% of buyers look at 3-5 pieces of content before engaging with a sales rep (The Economist)
• B2B companies with strategic content generate 67% more leads than B2Bs that don’t publish content (Hubspot)
• Websites with a blog tend to have 434% more indexed pages in Google (Techclient)

Your Online Writing Weapon: The Expert SEO Content Writer Course

Discover the KEY online SEO content strategies I’ve used to write and implement content that ranks for over 20,000 keywords in Google. This course will dramatically grow your skills and knowledge in SEO writing — fast.

The best part? I’ve set it up in a way that is super easy for you to digest, retain, and remember these skills. Built for busy people with busy lives, this course is perfect for the day job employee or freelancer/solopreneur building their brand and looking to increase their marketability.

You can get through this course in just a week or less. There is ZERO fluff. Every single lesson is immediately actionable and ready to implement in your day-to-day online writing, from blogs to web pages.

With under five hours of on-demand video content, subtitles, audio files and easy-to-remember knowledge sheets — not to mention tons of templates and short live demos — you’ll fly through this material and be ready to apply it to your content NEXT WEEK.

Future-proof SEO Content Training

Have you ever heard of SEO training that is future-proof? This course is.

Inside this SEO writing program, you’re not just learning how to write for Google and search bots, you’re learning how to call on your own creative talents — one of the biggest “future-proof” tactics a writer has.

You’ll be learning new skills, too. This course includes skills that are critical to knowing and earning more as an SEO content creator. You’ll learn comprehensive SEO keyword research tactics that will ensure you know exactly how to find data-backed hot topics that will outperform the competition.

By knowing how to rely on your own creative talents, you protect the future of your content writing career.

While the use of artificial intelligence in the content creation industry is cause for concern for many, the technology isn’t anywhere near the level a creative human being can provide. Knowing how to pull from your own creative instincts and build an audience that craves your content, you can future-proof your SEO content skills.

Plus, with lifetime access to periodic curriculum updates, you’ll be set up for long-term success!

The Expert SEO Content Writer Course: Here’s What’s Included

The Expert SEO Content Writer was built with the aspiring SEO copywriter in mind. No matter what stage you’re at in online writing, if you want to be an expert SEO content writer, this is the course for you.

You’ll get:

• The ability to work at your own pace. There are three main modules with videos and on-demand training, as well as a brief introduction and closing module section. You’ll get between 4-5 hours of video content, guiding you all the way from beginner SEO writer to expert.
• Clear action items that set you up for success. You can download and work from proven content templates, see examples of content formats live in video demonstrations and more!
• Printable workbooks, knowledge sheets, and templates that help you stay on track, organized, and guided—so you never feel like you’re alone inside this self-paced course.
• Exclusive access to a private student community to discuss coursework and trade ideas with your classmates.

Course Curriculum: What You’ll Learn

In The Expert SEO Content Writer Course, you’ll learn every skill involved in becoming an expert SEO content writer.

Across three modules, you’ll learn all about:

• The how and why of SEO writing: You’ll gain a deep perspective on how to research and find amazing, high-ROI keywords using the best software on the market. You’ll learn to write and optimize structured content for the best chance at ranking for the target keyword.
• How to find hot topics that will perform well in SEO and with human readers: You’ll learn not only SEO keyword research techniques, but how to use my favorite content analysis tools to capitalize on hot topics your audience will love.
• How to master each step involved in writing SEO content, with templates: Learn and become an expert at the art of SEO writing!
• How to write the supporting content around SEO content: This includes lead magnets, great headlines and hooks, SEO web and landing pages, email content and other forms of copy.
• How to put an accurate price tag on your content services and how to close more clients: If you work in an agency, learn how to deliver and build proven reports that show your boss the ROI of the content you produce.

Your Instructor

Julia McCoy is a content marketing practitioner, CEO, and bestselling author. Julia has interviewed, trained, and qualified tens of thousands of writers in the past decade running her multi-million dollar content agency, Express Writers. Today, her team has nearly 100 people on staff, with hundreds of clients around the world, and a 99% client happiness rate. Julia exited her agency in a private sale in 2021. In the last decade, Julia has written over 1,000 blogs and taught herself how to create content that has won over 16,000 rankings in Google.

Julia is the best-selling 6x author of So You Think You Can Write?, Practical Content Strategy & Marketing, Content Burnout, to name just a few. She teaches a comprehensive content strategy course, this SEO writing course, and leads a 12-month business-building mentorship. She also hosts The Content Transformation Podcast on iTunes, Stitcher, and Spotify.

More courses from the same author: Julia McCoy

Salepage: Course Bundle: The Content Strategy & Marketing Course + The Expert SEO Content Writer Course – Julia McCoy