Promoters Bootcamp and Speaking Driven Business – Dan Kennedy and Ron LeGrand

Promoters Bootcamp and Speaking Driven Business Information

Or do you have aspirations to be a speaker, where you can take the stage and sell products, selling as much as $250,000 an event? Or maybe you’re already a speaker and would like to work less and make more, a lot more. Either way, I can help.

I can help you have a business where you help change peoples lives and get an endless stream of testimonials, thank you letters, gifts and even hugs wherever you go.

I do all these things and I’ll be sharing everything I know about the seminar and boot camp business in a very special home study system. It’s called the…

That’s right, it’s a combo course. Learn how to promote amazing seminars and boot camps, and, if you’re interested, learn how to be a platform speaker. Do both and you’ll really be raking in the dough! I want to give you the opportunity to learn both sides of this business. But first…

SEMINAR & BOOT CAMP PROMOTERS

Here’s a real life example of how you can start and run a seminar business from scratch and not be an expert on anything. To do so I’ll have to disclose some family secrets and probably embarrass my daughter, Vicki, a little. I’ll just do it and ask her permission later.

In 1999 Vicki got tired of working for the corporate machine we built from a $10 seminar and decided to start her own business. She had no products. She isn’t a speaker or an expert on anything. She decided to sell information products because that’s what she and I had done most of her adult life.

We put our heads together and licensed a couple products we started selling by mail. Soon she got the idea to create a seminar and teach others how to sell information products. She knew she wasn’t going to be the one to teach the seminar so she got the smartest, best qualified, most handsome and modest guy on the planet to teach it…ME.

Then I teamed up with my marketing mentor Dan Kennedy and we put together a format and built the three-day seminar from scratch in about 3 days. To this point, Vicki didn’t have a dime in this venture because she talked us into waiting until after the event to get paid. In Dan’s case, his payment was a percentage of his sales he made at the event.

I think they call this one of those nothing down deals. Anyway, here’s the numbers from Vicki’s first 3-day boot camp she had us create and deliver while she stood in the back of the room and processed credit cards.

Needless to say she was walking on air for days after the event! Then she got the brilliant idea to do it again and again and again. Then she added an Internet Marketing Boot Camp and got experts to teach the whole thing. Today she does several boot camps a year and I have to make an appointment to see her. That’s OK as long as she takes care of me when I get old.

Now I Can Show You What It Took Me 20 Years To Learn.

There are several important things you should know. First, I was only one of four people who taught the event. It could have easily been done…

If I Wasn’t In The Room.

Second, most of the upfront money spent came from tuition sales as they occurred. I didn’t need much capital. The event funded itself. We started with very little out of pocket and all other expenses were paid as funds were collected. My initial investment came back quickly.

Third, others owned the only products sold. They paid me 50% of their sales. I didn’t create or deliver any products to anyone. They did. I created the outline for the event and asked the speakers to follow it.

Fourth, the whole event was handled by Vicki and her friend Danielle. They did the marketing and handled all the details. I created the outline for the event and asked my faculty to follow it. I did write the sales letter, but I could have easily gotten someone else to do it for me.

Finally, we taped the event with audios and videos so now I have a product to sell for years to come with no more work on my part. They call this passive income, my favorite kind. I’d expect this product to produce at least…

$500,000 A Year In Revenue For The Next 5 – 10 Years!

The whole thing, from idea to date of the event, took five months to prepare and if I choose, I could now repeat the process over and over with a fraction of the work. That’s what I call leveraging your brain, not your wallet or bank account.

Here’s some numbers from one of those recent 3-day boot camps. And it’s certainly not even near our best. We had 162 people and 104 entities there.

Again, it doesn’t have to be your product or your boot camp. Half the boot camps we sell are delivered by instructors who have created their own. They don’t work for us. We simply joint venture.

Here’s what you’ll get in Promoters Bootcamp and Speaking Driven Business

In the Promoter’s portion of this home study course, you’ll learn:

• How you can start from scratch and be up and running in a profitable seminar business in any field you choose within 90 days.
• How to find the best speakers who can deliver the sales consistently and virtually guarantee you success. Poor speakers equal poor revenue. Good speakers will make you rich.
• How to create a format for a seminar to double back of the room sales. There’s an art to laying out an agenda and deciding when to sell and when not to. Fail here and you’re doomed.
• How to lay out the room, light it correctly, where to put the sales table and handle traffic flow. What not to do under any circumstances. Break this rule and you won’t like this business and you won’t even know why you failed. Follow it and you can laugh at all the stupid seminar companies who don’t get it.
• What your on site helpers should know to double or triple sales and what they must not do to keep from killing sales.
• How to handle confirmations to increase your show rate and reduce cost per attendee. This is a multi step process that’s simple and easy to do but it’s a critical component to your success. I’ll show you how to put it on autopilot so it gets done right every time.
• Why you should offer bonuses even to attend a free workshop. Where to get them dirt-cheap and what to spend and how to pick the right ones. You won’t need to create anything.
• How to warm up the crowd and put them in a buying mood so they gladly rush to back of the room waving cash and credit cards.
• How to reduce refunds or virtually eliminate them. Once a sale is made it hurts for it to come undone. If it does its 80% your fault.
• How to select the right media to fill seats and cut your marketing costs to the bone. This is one of the best-kept secrets in the business and what puts most people out of it. If you don’t master this, your career will be short lived as a promoter. Once you get the key to unlock the vault from my faculty your business will quickly escalate as large as you want it to be. In fact, I’d say this is the most important thing you must learn in the seminar business, however my friend Wright Thurston disagrees with me on this. He believes there’s another ingredient even more important and he’s agreed to share it with you, even though it took him 10 years to get it right. Anyway, I’ve got to tell you we struggled with filling seats cost effectively for years before we cracked the code. I hate to give up these secrets. In fact, I almost decided not to do this boot camp for that very reason. It’s like Coca Cola publishing their secret formula so all the competition can knock it off. But if you fill out the reservation form and get it in immediately this million-dollar secret will be delivered to you on a silver platter.
• Who to target, how and when and how often. Solicit the wrong prospects and the numbers will be ugly. Every detail for every type of media will be covered and checklists will be supplied to you so you don’t miss anything. In addition, you’ll get a list of contacts we work with so you can go directly to the source and not run in circles looking for good media contacts. We’ll tell you what it costs and what your results should be. This alone will cut 5 years off your learning curve.
• How to conduct free events designed to acquire customers and paid events designed to teach and sell and why you’d better know the difference. Just for the record, all events are sales events if you want to stay in business. You’ll learn why it’s foolish to assemble people for a seminar and not give them a chance to buy products. It’s a huge disservice to your customers and a stupid move on your part.
• How to lay out a boot camp to maximize the learning experience and create raving fans from your customers. I’ve taught over 300 boot camps in the past 11 years and from them was created thousands of success stories and hundreds of millionaires. If you’re gonna be in the seminar and boot camp business it should be a business that serves others and keeps the promises you make. If you really enrich the lives of those you touch it won’t be long before the world will beat a path to your door. It’s one thing to sell seminars. It’s another to deliver quality information in a manner in which it can be absorbed and impacts your clients. I’ll show you how to conduct your events so you leave on a high because you know the world’s a better place because of your contribution.
• How to turn your seminar business into a passive cash flow machine that creates a huge income long after your seminars and boot camps have been delivered. This cash flow will dwarf the profit from your seminars and most promoters don’t harvest it. This is your retirement account and it can be huge after a few short years promoting seminars.
• How to measure your success quickly and know the bottom line the day after the event. I’ll give you the template we created for this report and others that will be very valuable to your tracking. These things took years to compile and without them you’ll be shooting in the dark.
• How to pick the best hotels to do a seminar and a boot camp and how they differ. If you don’t know this you could easily lose half your attendance to a free seminar and attract the wrong crowd for the other half. Pick the wrong boot camp hotel and lose sales because your attendees are upset. This one very important secret would take years to learn by trial and error and is critical to the outcome of a seminar. This secret will easily pay for the event with increased revenue.
• All of this is only half the business! You can learn all of this, learn to make more money than you ever thought possible, just by planning and promoting seminars. But if you’d rather be on stage than behind the scenes, or if you want to know how to do both, read on…

About author

Ron LeGrand

My name is Ron LeGrand and I’ve filled and conducted seminars and boot camps for 20 years now. We do almost 20 boot camps per year ranging in price from $1,500 – $6,000. They last three to five days in length and have an average attendance of 150 people. Add to that over 20 one-day workshops a year, some with over 200 people, and I guess it’s fair to say I understand this business.

I’ve also been a speaker at events all over North America and delivered speeches from 35 minutes long to 5 day training events. I can’t remember a single one of those times I didn’t sell at least $25,000 worth of products with only the words from my lips.

You don’t have to create a machine of this size to get wealthy quick. Any one of our one-day events average enough net profit to pay most job slaves for a full year. The net profit from a three-day boot camp rivals the annual salary of a top corporate CEO.

Dan Kennedy

Dan Kennedy – is my marketing mentor. I’ve learned more multimillion-dollar tips from this man than any other human being on earth. Folks pay Dan enormous amounts of money for his consulting.

Dan has filled and conducted seminars, some grossing almost a million dollars. He’s launched over 30 clients into the seminar business and taught them how to fill the room using small lists and dirt cheap guerrilla marketing techniques.

Arguably, he has helped more people start or improve their profits and make more money from the seminar business than any man alive. Dan charges $50,000 to $80,000 plus 3% of the revenues to provide comprehensive consulting and assistance including copywriting, marketing strategies, speaker selection and agenda development.

By having this home study system, you can extract the exact same information and step by step plan he’d provide a client for a fraction of what he’d charge…and he’s only one of the four faculty members.

Regardless of what industry you wish to cater to, this system will prove the validity of creating and conducting seminars and boot camps for it. If you don’t do it, your competition will. If you already have competition, we’ll show you how to get the lion’s share of the business and create an unfair advantage for yourself.

Dan’s also an expert on the speaker’s side of the biz. He has addressed audiences as large as 20,000 people in the presence of presidents, movie stars and world leaders. I’ve watched him drive thunderous herds of ravenous buyers to sales tables spread out all over the coliseum, and all this as the last speaker of the day when everyone was tired and unaware he was to speak.

Dan knows more about selling products on and off the stage than anyone alive. The information I’ve gleaned from him over the past 10 years has been worth millions to my companies and me. If you’re lucky enough to listen to him divulge information while his mind is focused on making you an ace platform speaker, consider yourself blessed.

I personally spend $30,000 a year to visit Dan’s Platinum group and sit around a table with 18 other information marketers and speakers. I fly across the country and will do what it takes to clear my calendar to ensure I don’t miss it.

Why? Because I figure each trip to be worth at least $2,000,000 in revenue that year alone and frankly that’s a conservative estimate. Dan charges about $1,000 an hour to consult and that’s if you go to him.

Dan has filled and conducted seminars, some grossing over a million dollars. He’s coached over 30 clients into the seminar business and consulted with numerous speakers.

Those clients span multiple industries including carpet cleaning, chiropractic, dentistry, restaurant management, financial services, speaking, publishing, real estate, business opportunity, internet marketing, auto repair, mergers and acquisitions, tax preparation, church marketing, information marketing and numerous others.

Regardless of what subject you wish to speak about or what industry you’re in, there’s no chance the secrets we uncovered at this boot camp from Dan won’t rev up your sales.

Dan never pulls punches; he says what works…and only what works. No empty theory…just results. We were lucky to have Dan for 3 full days, along with the rest of the faculty to pick his brain and get a million bucks worth of time tested and proven advice

Dan has semi-retired, so for me to get him to do this event took an act of congress and a big fat check. In fact, to put all these guys in one room at the same time and capture all their secrets was an enormous undertaking…it will never be pulled off again!

More courses from the same author: Dan Kennedy and Ron LeGrand

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