Server-side Tagging in Google Tag Manager – Simo Ahava

Server-side Tagging in Google Tag Manager Information

Welcome to Server-side Tagging In Google Tag Manager! This course will teach you everything you need to know about setting up the tagging environment, migrating your client-side tags to run through the server, customizing the environment to better suit your needs, optimizing the Google Cloud Platform resources, and more…

With (welcome) advances in privacy legislation and with browser tracking protections, it has become more and more important to take control of the data flows moving between users and third-party vendors that want this user data.

By loading vendors scripts directly in the browser or the app, these scripts have free rein to collect data without practically any restrictions. These scripts often inflict severe performance penalties on the browsing experience as well.

Server-side tagging introduces a new intermediary between the user and the vendor. By deploying a Server container in Google Tag Manager, the site owner can move the cumbersome and privacy-invasive tracking and data collection logic to run through their server first, where they can do things like data validation, consent management, resource caching, and complete source anonymization to ensure the end user’s privacy.

In this course, we will walk through all the steps required to set up your own tagging environment. While you can do the course lessons with a zero-cost setup, once you move to a production environment, there will be some costs involved with running the virtual machines that handle your tagging environment (this is covered in the course).

• If you are a marketing professional who wants to take your knowledge of Google Tag Manager and expand it to cover opportunities in the Cloud, this course is for you.
• If you are in IT or web development and you’ve been concerned with the proliferation of client-side tags, and you want to take steps to improve governance, this course is for you.
• If you are a manager who understands how important it is to establish ownership over data collection and processing processes within and organization, this course is for you.
• If you are a data privacy or security professional who wants to deploy and utilize tools and methods for protecting the user’s right to control their data, this course is for you.
• If you are a Google Tag Manager user who wants to know more about the Cloud and the possibilities of server-side technologies, this course is for you.

We expect our students to have a baseline knowledge of Google Tag Manager, but you do not need any experience of working with Cloud services. The course is designed to walk you through all the steps required to confidently work with server-side tagging in a professional context.

The course includes…

Task-based, bite-sized, self-paced video lessons

The course comprises 70+ videos, grouped into lessons. Each lesson is designed to explore some fundamental aspect of server-side tagging.

The videos are mainly voice-over screen recordings, with enhancements to make it easier to follow along. The course is self-paced, and you can take it at your own leisure.

The videos are accompanied with an interactive English transcript as well as subtitles to help you follow along.

The individual topics always contain text content to help flesh out the concepts.

Quizzes, certificate, and lifetime access

After each section there will be a quiz to test your progress. After the last section, the quiz is the final quiz, which tests you on everything learned during the course.

Once you complete all course content, you will receive a certificate, which you can proudly share on social media and in your professional profiles.

As with all Simmer courses, upon enrollment you’ll receive lifetime access to the content and the Simmer Community. We update our courses periodically with new and updated content, and you will, of course, have access to all these updates, too.

There are also periodic office hours webinars which you are more than welcome to attend. If you can’t join live, a recording and a webinar log will be provided a few days after the webinar is over.

Here’s what you’ll get in Server-side Tagging in Google Tag Manager

Implement Everything You Learn

Follow along with Simo, as he leads you step-by-by through server-side tagging implementation using his “task-based” approach

Develop Advanced GTM Skills

Develop advanced, high-value GTM skills you can use to advance your career or land new clients

Lead Your Organization Into the Future

Migrate to first-party data collection and gain control over your organization’s most valuable marketing asset

Earn Your Server Side Tagging Certification

Earn your certification in Server-Side Tagging from THE leading authority on GTM technique and strategy

Who is Server-side Tagging in Google Tag Manager Course for?

• Marketing professionals who want to take their knowledge of GTM and expand it to cover cloud technologies
• IT and developers who have been concerned with the proliferation of client-side tags and want to take steps to improve governance
• Managers who understand how important it is to establish ownership over data collection and processing processes within an organization
• Data privacy and security professionals who want to deploy and utilize tools and methods for protecting the user’s right to control their data

About Author

Simo Ahava is THE leading global authority on Google Tag Manager.

He has served as Developer Expert for Google Analytics and Google Tag Manager since 2014.

Simo is as well-known for his popular blog as he is for his impassioned and entertaining teachings on tag management and data collection.

Hailing from Espoo, Finland, Simo is one of the co-founders of 8-bit sheep – a digital marketing and data strategy consultancy. He also founded Simmer with his better half, Mari Ahava, earlier this year.

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