Soft Launch Your LinkedIn – Nicole Marguerite Gray

The self-paced DIY LinkedIn course for business owners who are sick of social media marketing that takes up all of their time and want to finally find an easier solution. This teaches you how to write great, strategic content for your LinkedIn, while giving you the tools to start posting while you learn.

When you start to Soft Launch…

This is how the course makes creating content for LinkedIn simple so you’ll actually start posting and stick to it!

What You’ll Learn In Soft Launch Your LinkedIn

MODULE ONE: Soft Launch Structure

We need to get the lay of the land before we dive in. There are loads of resources inside the course which will save you time as you go through – this is our chance to get to know them!

You’ll learn how to:

• Make the most of resources
• RSVP to our live calls
• Request post feedback

MODULE TWO: LinkedIn Sales Page

Posting means noooothing if we cannot actually convert people on our profile. We’re going through section-by-section to optimise and improve your LinkedIn profile together.

You’ll learn how to:

• Figure out your message
• Build trust with your people
• Share some personality ( ! )

MODULE THREE: Personal Brand

Before we post, we need clarity on what you’re selling, what makes you different to everyone else, and who you are speaking to. So that’s exactly what we cover in this module!

You’ll learn how to:

• Develop your ‘one person’
• Define your point of view
• Include multiple passions

MODULE FOUR: Preparing To Post

The final stage of prep as we begin posting is learning how to become your own editor over the coming months! We’ll cover scheduling, self-editing and building consistency.

You’ll learn how to:

• Use our secret ‘hook’ tool
• Easily schedule content
• Keep on track with posting

MODULE FIVE: How To Format

You can be the most eloquent person in the world but for social media, we need to understand accessibility, capturing attention and building intrigue – all while holding focus.

You’ll learn how to:

• Create great hooks
• Make content ‘skimmable’
• Add value with visuals

MODULE SIX: Know Your Numbers

It’s easy to bury our heads in the sand when it comes to analytics but the reality is – they’re not as boring or scary as they’re made out to be. This quick module covers everything you need.

You’ll learn how to:

• Locate your analytics
• Read your metrics
• Action what you learn

MODULE SEVEN: How To Hook Up

When it comes to LinkedIn, it’s all about the opening few lines before ‘see more’ – the hook. That’s why we have an entire module on how to recognise them and build them for ourselves.

You’ll learn how to:

• Build a great hook
• Attract your ideal audience
• Build credibility with hooks

MODULE EIGHT: Your Visual Brand

Your images make up 80% of what someone sees in their newsfeed – but we’re still just adding in any old photo from our camera roll. Not any more. We’re getting strategic with our visuals.

You’ll learn how to:

• Communicate with images
• Tell a story visually
• Take photos for LinkedIn

MODULE NINE: Pitching on LinkedIn

LinkedIn is a great place to start actively pitching your services. But we do it differently. No cold DMs, no pushy hard selling – this module shares perfect pitching guidance.

You’ll learn how to:

• Prepare your pitch
• Phrase your sale
• Reach out to people

MODULE TEN: Signature Series

We are creatures of habit and we loveeee repetition and storytelling – so having a series your audience can associate with you is smart. This module covers different types of series content.

You’ll learn how to:

• Find new followers
• Convert existing followers
• Build your own series

MODULE ELEVEN: Soft Serve Funnels

We are taking the traditional marketing funnel, modernising it, and applying it to LinkedIn. Learn how all the content you’ve been posting exists as part of a bigger strategy to win new clients.

You’ll learn how to:

• Create ‘warm’ content
• Convert with ‘hot’ content
• Build your own funnel

MODULE TWELVE: Plan Your Content

By the time you reach this module, you should have been posting consistently on LinkedIn for six months. This module explains how to continue to grow beyond the post prompts.

You’ll learn how to:

• Post more consistently
• Plan ahead with content
• Continue to build

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