World of Financial Copywriting Training Program Information

The fastest shortcut to making six-figures with royalties as a financial copywriter. From the guy who went from being a fired pastor and dead-broke freelancer with two kids…

My wife choked back tears as her voice shook with fear.

I couldn’t believe it happened again.

I sat in the parking lot of my now former employer…

While I called my wife to tell her I was coming home early because I had been fired AGAIN.

This was the third job I had been fired from in six years.

It was Friday, June 1st, 2018. And it was the worst day of my life.

Yet, in hindsight, I can now see how it was also one of the best days of my life.

Because while I didn’t know it then, this day would set me on the path to…

Do what I love and make more money

than I could ever imagine

You see, not only had I been fired on that fateful day…

But I had been fired at the worst possible time.

Because my father had passed away just a few months before, leaving my wife and I to scramble to pay for his funeral.

And we had virtually nothing left in our savings account.

Only $289.

Which for our family of three, with a second baby on the way, wasn’t much.

We needed to buy groceries, pay the utility bills, cell phone, and car payments…

Plus, the $861 mortgage was due at the end of the month.

And I had more than $100,000 hanging over my head in student loan debt.

Life had hit us pretty hard. Things were brutal.

The proverbial wolf was at the door.

I needed a consistent way to make money, and make money fast

I knew freelance copywriting could get me there…

But I didn’t have a plan for putting my talent to use.

That’s about the time I met Kevin Rogers and heard about Copy Chief.

Kevin gave me some quick, practical tips for getting clients, which helped A LOT.

He showed me how to use my interests and experiences from before I began freelancing, to jumpstart my copywriting career.

And he taught me how to position myself as the prize when talking to business owners about how I could help their marketing.

Things were starting to get better, but I knew all the big money was made in financial.

That’s when I learned a secret from Mark Ford, one of the co-founders of Agora, that I’ll share with you in a moment.

But this secret gave me an easy way to get my foot in the door with financial copywriting and allowed me to…

Get HIRED and Get PAID

And within THREE months of being fired from my last job, I landed my first gig with a major financial publisher.

Fast forward to today, and I’m a copy chief with Banyan Hill, an Agora company.

I’ve written for financial experts who are former billion-dollar hedge fund managers on Wall Street… multimillion-dollar stock traders… and Bitcoin millionaires.

And I’ve worked with and learned from some of…

The best financial copywriters and publishers the industry has ever produced

Including…

• Aaron DeHoog, CEO and Executive Publisher of Banyan Hill
• ​Mike Ward, Founder of Money Map Press
• ​Porter Stansberry, Founder of Stansberry Research and Porter & Co.
• ​Joe Schriefer, Former Publisher of Agora Financial

As well as legendary copy chiefs, like…

• Jedd Canty
• ​Henry Bingaman, and
• Evaldo Albuquerque

I’ve even had several of my promotions personally reviewed by Bill Bonner and Mark Ford.

Along the way, I’ve written promos that have sold more than $15 million over the last 3 years.

• Including two of the best-selling backend promos at Banyan Hill in 2022…
• ​One of the best-selling frontend promos at Money Map Press in 2021…
• ​And a real estate investing promo that made more than $10 million during 2020.

Now, I’m showing aspiring financial copywriters like you, how they too can….

Conquer the imposter syndrome that holds them back…

Break into financial copywriting…

Earn the coveted six-figure retainer with a major financial publisher

Here’s what you’ll learn

Lesson #1: The “Secret Side Door” to Financial Copywriting

This lesson is all about why there’s so much opportunity in the financial industry and how YOU can be a part of it. You’ll also discover why you do not need to be a financial expert to become a financial copywriter.

In this lesson you’ll…

• Get an insider’s view of the Agora Hierarchy—including their publishing funnel
• The top 3 things beginners should do to get good at financial copywriting
• Why the biggest misconception about financial publishing doesn’t apply anymore
• All about the financial industry’s avatar- and why “Grandpa Kurt” is phasing out as the financial world’s most prominent buyer

Lesson #2: How to Write A Million-Dollar Promo

During this lesson, you’ll start to dive into what makes financial promos work and bring in the big bucks. You’ll see exactly how Banyan Hill and Money Map publishers recommend you avoid making a very common (and critical) mistake with your financial copy.

In this lesson you’ll…

• Get a behind-the-scenes look at Banyan Hill’s Next Gen Coin: one of the top front-end promos in all of Agora right now
• Get a live look at one of Joshua Lee Henry’s newest promos
• Hear how “Big Ideas” are born (and which ones succeed)
• See the start-to-finish system for crafting a financial promotion (front and backend!)
• Learn the proven process Agora writers use to create new promos
• See what you can do today to start planning your first financial promotion
• Check out a successful backend promo breakdown from Money Map Press, start to finish
• Get specific examples of current successful sales pages and VSLs

Lesson #3: How The Pros Turn Research Into Riches

It’s time to figure out who you’re writing for and how you will speak to them. This avatar has changed quite a bit recently so having an insider’s perspective, like your mentors will give you, is critical to your success. You’ll also see how the best copywriters and publishers perform research that is thorough and effective.

In this lesson you’ll…

• See how 7-figure copywriters do research effectively, from new promo start to a complete launch
• Discover where to look if you want to find “golden nuggets” of interesting information for your promo
• Find out why you should stop obsessing over the “big idea” – and instead hone your researching skills
• See how to turn boring facts, stats, and data points into compelling benefits
• Learn how to make legal review a breeze by researching right
• See why you should never delete anything
• Learn how to craft a story using the research you’ve done
• Get a fail-proof guide for organizing your research and ideas
• And more!

Lesson #4: Creating Great Leads and Hooks for Financial Copy

This is where you will learn about the most important part of your copy – the lead. In the financial copy industry, there are certain rules that our experts recommend you follow and they want to show you each and every one of them in this powerful lesson.

In this lesson you’ll…

• Hear the Carrot Top Copywriting Secret for Telling Your Story
• Discover what copywriters can learn from successful visual comedians
• Learn the art of writing visual copy.
• See how to use callbacks and memetic devices to sell products effortlessly
• Learn how to supercharge your big ideas (instead of forcing them)
• See why tangible visual representations are an expert copywriter’s pocket ace
• Find out to avoid “cute” copy and instead write fewer words masterfully
• Discover how one simple visual can make or break your entire message

Lesson #5: Compliance and the FTC

There are a lot of BIG do’s and don’ts when it comes to writing copy in the financial industry, and our experts will share everything you need to know to pass any compliance tests.

In this lesson you’ll…

• Receive simple guidelines to follow when writing compliant copy
• Discover why compliance is NOT what A-list copywriters focus on (and what to set your sights on instead)
• Learn why the FTC crackdown is good for the financial publishing industry
• See the biggest difference between good and scammy copy
• Come away with tips to leverage compliance restrictions so you can beat the competition every time
• Get the “cheat code” that turns working with legal into a dream instead of a nightmare
• Find out how to switch your mindset and see the freedom regulation gives you as a copywriter

Lesson #6: Pro Tips for Breaking Into the Industry

You’ve put in the reps and learned what it takes to write high-performing financial copy, now it’s time to get hired. This lesson is all about the steps you need to take to get hired and break into the industry.

In this lesson you’ll…

• Get The Financial Copywriting Field Guide for getting good and getting hired quickly in an industry that can’t hire copywriters fast enough
• See which companies you should research to rapidly absorb the best of the best in the financial industry (and which ones to avoid)
• Discover the best way to get in front of your dream clients and start conversations (even if you’ve never had a financial copywriting job before!)
• Learn how to get publishers to chase after you(Joshua will show you his exact process you can easily replicate)
• Find out what to read to get up to speed and remain knowledgeable in a rapidly changing industry
• See how to interview like a “pro” and get paid what you deserve
• Get the best way to follow up with potential clients after you’ve contacted them (don’t approach anyone without learning this method first)

Lesson #7: Advanced Financial Copywriting Training

How to Recession-Proof Your Financial Career – Now that you’ve got a basic understanding of financial copy, it’s time to polish that diamond even further with more advanced tactics including how to continue your education and continue to grow your new career path. No matter what’s happening in the economy or on Wall Street.

In this lesson you’ll…

• Get tips from an executive financial publisher for landing financial copy gigs when the markets are down
• Receive strategies for leveraging your Copy Chief membership to build your financial career
• See why the financial world will always be a lucrative opportunity for dedicated writers
• Discover how to set yourself apart so your career always stays steady even if a downturn hits
• Find out how the best financial copywriters still pull in the big bucks even in a bear market
• Find out how to stabilize your copywriting career and prep for the next big bull market on Wall Street
• Hear how financial publishers are making plans to succeed if a recession hits.

About Author

Hi, my name is Joshua Lee Henry

When I started in financial copy, I had ZERO experience with investing.

I didn’t have a business degree.

I never studied economics.

And I certainly wasn’t the best at math. (I’m still not great.)

Before being fired, I had spent the last 10 years being a pastor, leading nonprofit ministries and serving at food banks.

In fact, at one point I donated nearly everything I had to help the poor, and was considering living among the homeless.

So, writing financial copy and rubbing elbows with former Wall Street hedge fund managers, was the furthest thing from my mind.

But after being fired from my third job, it was starting to look like I was the one who needed help from the local food bank.

Thankfully, I discovered this secret from Mark Ford in the nick of time

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Salepage: World of Financial Copywriting Training Program – Joshua Lee Henry