Pitch and Profit – Tony Hill & Lindsay Jones

Pitch and Profit is a unique method that gets sponsors for your blog with a few emails.

If you do not want to sell high ticket items or services on your site, getting sponsors for your blog is pretty much the only game in town to quickly add a chunk of revenue to your site. And Pitch and Profit is the only course designed specifically FOR niche sites.

Important: This course is mostly text-based with screenshots, making this quite straightforward with no need to rewatch anything. (There are a few videos to demonstrate some step by step processes, looking over her shoulder). Absolutely everything is covered here, from getting your first sponsor in 30 days to getting them to sponsors again & again!

What You’ll Learn In Pitch and Profit?

Module 1: Introduction to Sponsorship Sales

• Welcome & Course Overview
• What Sponsorship Can Do for Your Website
• Types of Sponsorship Opportunities
• 30 Days to Your First Sponsorship Deal
• Creating a Brand and Website that Sponsors Will Want to Partner With

Module 2:

• How to Find Brands That Align with Your Website
• Look at What Your Competitors Are Doing
• Optional: Using SEMRush & Google Adwords
• Signing Up for THIS to Connect with Advertisers

Module 3:

• What you bring to the table
• Creating a Media Kit
• Collaborating with others
• Building a Sponsorship Package to Attract Brands
• Developing Unique Sponsorship Opportunities
• Increase your sponsorship packages

Module 4:

• Building Your List
• Who To Talk To
• How to Get on the Phone with Sponsors (Without the Nerves)
• Timing Your Pitch: Aligning with Sponsors’ Quarterly Budgets
• The Art of Effective Sponsorship Outreach
• How to Follow-Up Without Being Insanely Annoying

Module 5:

• You’ve Got a Bite, Now What?
• Sponsorship Proposal
• Refining Your Pitch
• Negotiating the Campaign Details

Module 6:

• Securing the Agreement
• Creating a Sponsorship Timeline
• Content Creation and Review Process
• Example Sponsored Article
• Disclosures on Your Site and Social Platforms

Module 7:

• Developing Trust With the Sponsor
• Tracking Results and Providing Reports
• What to Do When Things Don’t Go as Planned
• Setting Minimums & How to hit those almost every time

Module 8:

• Maintaining Regular Communication with Sponsors
• Scaling Sponsorship Strategically
• Confidentially Raising Your Sponsorship Rates

More courses from the same author: Tony Hill, Lindsay Jones

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