SEO Article Masterclass – Katrina McKinnon

SEO Article Masterclass: Learn how to create content that search engines love.

What You’ll Learn In SEO Article Masterclass

Learn about user intent, writing with rhythm, and article structure.

Article Quality Checklist

• Learn How to Use an Article Quality Checklist

How and What to Write

• User Intent: Stick to the Topic
• Break Down the Theme and Topic
• Write With Depth: No Thin Content
• Learn How to Write an Article Outline

Titles, Promises, and Introductions

• Deliver on Your Promise
• Master the Art of the Headline
• Write a Compelling Introduction

Writing Well

• Write With Rhythm: Make Words Dance
• Insert Useful Transition Phrases
• Write Succinctly
• Use the Right Tone of Voice
• Avoid Forbidden Topics and Patronising the Reader

Sub-Headings and Capitalisation

• Use Consistent Capitalisation
• Write Useful Sub-Headings
• Summarise Sub-Headings
• Apply Correct Heading and Keyword Hierarchy
• Learn How to Format Sub-Headings and Avoid Lists

Visual Elements

• Add Visual Interest
• Add Tables and Compare Data
• Learn How to Use Blockquotes and Testimonials

Anchor Text, CTAs, and FAQs

• Add Useful Anchor Text Links
• Create and Apply Call-To-Action (CTAs)
• Learn How to Write FAQs

Proofreading and Editing

• Proofread: Check for spelling, grammar and flow

Article Layout

• Keep the Layout Clean and Scannable
• Rule #1: One Paragraph. One Idea.
• Rule #2: Keep Paragraphs to 3 Lines or Less
• Rule #3: Bold, Italic, Underline. Which One Should I Use?
• Rule #4: Use Bold Sparingly to Break Up Slabs of Text
• Rule #5: Hyperlinks and Underlines
• Rule #6: Use Heading Styles in Order—H1, H2, H3
• Rule #7: Use Consistent Spacing Between, Before, and After Lines, Paragraphs, and Words
• Rule #8: Left Align Text
• Rule #9: Be Consistent with Font Types and Sizes
• Rule #10: Place Images Between Paragraphs
• Rule #11: Lists—Ordered vs Unordered
• Rule #12: Don’t Overuse Exclamation Marks!
• Your Quick Checklist for Scannable Articles

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