Advanced Product Management Skills Course – Product Alliance

This course will equip you with the core product and business strategies that will help you fast-forward your product career.

In this course, you will learn core product and business strategies that will help you fast-track your product management career.

We’ve compiled wisdom from product leaders across various top-tier companies, distilling it into 22 HD video lessons. Additionally, the course includes 10 in-depth case studies, featuring leading companies such as Meta, Slack, Figma, Robinhood, YouTube, and Xbox that will teach you how to put theory into practice.

What You’ll Learn In Advanced Product Management Skills Course

Product Strategy

• Building versus scaling, product-market fit, and finding a balance
• Untapped supply and unfulfilled demand for 0-to-1 products
• Meta case study: using cash cows to fund disruptors
• American Airlines case study: avoiding the high-tech trap
• Zappos case study: going beyond just an excellent product

Business Strategy

• The three types of business models
• The cost leadership business model
• iPhone case study: the product differentiation model
• Uber/Lyft case study: the difficulty of staying consistently differentiated

Monetization Strategies

• Silicon Valley’s nine-figure rule
• Slack/Figma case study: the distribution doldrums around $1000 per customer
• Stripe/Zendesk case study: earning $10,000 per customer with inside sales
• Earning $100,000 or $1 million each with outside sales

Metrics Models

• The problem of vanity metrics
• Xbox case study: the shift to MAUs as the north-star metric
• Metrics model for software-as-a-service businesses
• Metrics model for freemium apps
• Metrics model for UGC products that monetize with ads
• YouTube case study: using stories to grow UGC
• Metrics model for two-sided marketplaces
• Metrics model for ecommerce platforms
• Robinhood case study: hybrid metrics models for hybrid business strategies

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