Brand Identity Builder Information
A brand identity process that will allow you to charge more and be seen as a strategic expert
No one wants a brand identity just to have a brand identity. When a potential client contacts you, they aren’t reaching out for a brand identity. They only care about what it will do for them.
If you jump into designing, like most designers do, you’re missing the mark. You’re just designing a piece of art that will be subject to being jerked around by multiple personal opinions and endless revisions, and you’ll just be seen as an order taker to their every whim.
It’s important to find out more by asking the right questions. But you also don’t want to give away too much of your time and expertise free either, or spend it on tire kickers only looking for a price and not expertise. Not only that but you deserve to be paid for a consultation other than a sales meeting.
Stop wasting time on prospects who are a bad fit and giving away your expertise free.
Start being confident with a proven process and getting paid for your expertise.
When you act like the expert, you will be seen as the expert.
- You get more respect.
- You get money up front instead of giving away free discovery sessions.
- You know how to help your clients better.
When you help your clients better, they get results. They come back for your expertise, and they tell others.
The Brand Identity Builder will help position you as the trusted, respected expert who charges accordingly for their expertise. It will guide you through various phases of the branding process.
This is not for you if:
- You’re looking for how to create a logo. This guide will give you tips but is not a full logo design process.
- You’re happy accommodating client requests even when they don’t seem right to you.
- You’re not looking to charge more for your brand identity work.
- You’re only looking for short-term, one-off logo design projects.
Here’s what you’ll learn:
A 42-page ebook (PDF) that will lead you through the brand identity process, from sales to showcasing the final work in your portfolio:
The questions to ask in the beginning of the process to position you as an expert and to screen potential clients, so you don’t waste time on those who are a bad fit.
What to include in the proposal and why, so that you are seen as an expert and stand out from other designers.
What information to gather from the client, so you have an objective point of reference and a smoother relationship.
What to think about before you even start designing, so you create a more successful brand identity.
What to consider as you’re creating the brand identity, so you ensure it works for the client and you enhance your expertise.
Ways to present your work and address feedback, so that you impress the client and get less pushback.
How to properly finalize the logo and create the proper deliverables, so you enhance the value of your work.
How to showcase your work online in a professional and impressive way, so that you can attract better clients.
You’ll also get worksheets and a checklist that you can print out and have on hand to guide you during the consultation, discovery and delivery phases.
Hi. I’m Colleen Gratzer. I’m a designer, accessibility specialist, brand strategist, educator and mentor.
I’m chief creative officer at Gratzer Graphics , an award-winning design agency that serves nonprofits, which I started in 2003. I have well over two decades of experience in branding, print design, and web design and development.
How I Started
I got my start formally studying graphic design in college. But college did not teach me all that I needed to know for the real world.
My first professional gig was as the sole graphic designer for a nonprofit, where I did a ton of book design and layout and designing materials for the annual conference. After that, I worked for two publishing companies and a design firm. I’ve designed almost anything and everything.
I freelanced and held a full-time job for seven years before going out on my own full time. I made more money freelancing than at my full-time job.
Clients were wowed by my professionalism, my work and attention to detail and deadlines. This really set me apart from other designers. This led to tons of referrals and a booming business.
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