Facebook Advertising for Authors Course – Mark Dawso

Facebook Advertising for Authors Course Information

• Facebook Advertising for Authors is the ONLY social media advertising course that is specifically crafted for WRITERS.
• It will TEACH YOU EVERYTHING YOU NEED TO KNOW to set up a simple, cost effective Facebook advertising system that will put your writing career on overdrive.
• It will show you HOW TO ADD THOUSANDS OF NEW READERS to your mailing list and then HOW TO SELL YOUR BOOKS.

This EASY SYSTEM distils months of work and thousands of dollars of learning and experimentation to deliver a straightforward guide to put you on the fast track to writing success.

The system can be set up in minutes with a budget of less than $10 a day. And then it will run in the background, working hard on your behalf to get your books into the hands of readers and push you up the sales charts. Sit back and let it gather new readers, build your sales rank and add to your bottom line. It will give you the time to concentrate on your writing, secure in the knowledge that your career is being developed, and ready to market the next book when it’s ready.

The full course will show you everything you need to know to create ads for list building and sales. I will show you the precise strategy that I have deployed to add 5,000 readers to my mailing list and increase the sales of one $6.99 box set by 500%. You don’t need a degree in computer science to pull this off. Apart from a modest budget for ads, you don’t need to buy anything else.

Here’s what you’ll get in Facebook Advertising for Authors Course

Module 1: Introduction

First, we will discuss WHY we should use Facebook to advertise our books.

self publishing formula modules

Module 2: Facebook General Principles

We will learn how to use FACEBOOK’S POWER EDITOR, the interface that I recommend for creating our ads. We will examine it, in detail, with the benefit of a detailed screenflow as I explain what everything means.

Then, we will look at FACEBOOK’S AD STRUCTURE: How a campaign is put together, and how each component part interacts with each other.

Module 3: Using Facebook Ads to Build Your List

First of all, I’ll show you how I have used Facebook ads and the incredible success I have had in adding 5,000 NEW SUBSCRIBERS to my list.

You might be wondering why you should even have a list. I’ll show you how having one can solve two of the most intractable problems for writers – GETTING SALES AND GETTING REVIEWS.

Then, I’ll show you my three step system for converting those who are interested in my books into fully signed up subscribers. Hook, Line and Sinker – it’s as simple as that.

We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.

Then we’ll consider how to MONITOR THE ADS to make sure that we know they are performing as we want them to perform and, if they’re not, how to diagnose their weaknesses so that we can fix them.

Then, we’ll look at the precise sequence of AUTOMATED EMAILS that I send to new subscribers, how I deliver their free books and how I get them to buy from me once they have finished their samples. I’ll let you have precise swipe copy for that sequence so that you can use it yourself.

Finally, I’ll discuss HOW MUCH SUBSCRIBERS ARE WORTH to me (important so we can ensure that we are making a profit on the exercise), together with sensible strategies for ensuring that our mailing list is kept healthy. And we’ll close with a look at the survey results from when I quizzed 3,000 of my new Facebook subscribers to see how they found the experience of signing up – there is a lot of useful information there to help you optimise your own sign up process.

Module 4: Using Facebook Ads to Drive Sales

We’ll start by looking at the PURPOSE OF USING ADS in this way and the results that I have had.

Then, we’ll look more closely at how we can OPTIMISE OUR AMAZON PRODUCT PAGE to increase the numbers of sales that we make (useful for all your Amazon visitors, obviously).

We’ll look at AFFILIATE LINKS, and how we can use them and stay within the terms and conditions of the Amazon affiliate program.

We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.

Then we’ll consider how to MONITOR THE AD to make sure that we know it is performing as we want it to perform and, if it isn’t, how to diagnose its weaknesses so that we can fix it.

I spend a lot of time answering questions in a TROUBLESHOOTING session, before we go through another extensive selection of EXAMPLE ADS that are working like gangbusters for the authors who are using them.

Who is Facebook Advertising for Authors Course course for?

If you are an author with books on the market or about to go onto the market, and you are looking to grow your sales, reviews and mailing list subscribers, this course is for you.

About author

I’m Mark Dawson,  an Amazon, Apple, Kobo and Barnes & Noble best-selling author, as featured in Forbes, The Financial Times and on the BBC, and I take all the guesswork out of getting started with Facebook advertising, creating a list-building and sales-generating plan for your writing business.

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