FIBS Offer Creation Masterclass Information
Introducing the F.I.B.S. “Fill In the Blanks” Offer Creation System
There is nothing else like it on earth.
It’s taken me 20+ years of trial and error, mostly error, to create this system that is the only one of its kind.
Not only is the system proven with millions of my own personal sales under its belt, but parts of the system have also been used by my private clients to create many times that in revenue.
Moreover, Digital Marketer has spent MILLIONS in split tests and marketing experiments to prove its elements.
This is the greatest copywriting system on earth.
… and it’s easy, even fun to use.
The entire process is mapped on a half dozen laminated, dry-erase F.I.B.S. exercise sheets which you have as part of the Offer Creation Masterclass.
You’ll also get to use my curated trigger word and phrase guide (you’ll use this a lot)…
This is a kindergarten-simple, tactile process. I provide you with a few tools, suggest editing software that makes the process work 400–500% better (just $20), and editing systems and checklists that make your offers flow, punchy and impossible to stop reading.
The entire process usually takes me just a few hours to create an offer like this one and a few hours to edit the next day.
Yep, this offer was created with F.I.B.S., and you’re still reading.
One day of writing and one day of editing, and I’m making money just like you will the day after you complete my F.I.B.S Offer Creation Masterclass.
Below this letter is the OUTLINE of what I cover in the Masterclass.
You’ll notice I spend a lot of time explaining the how, the dark psychology and the human behavior rules that govern the process.
This will be critical to you going from 80% effectiveness to 95% and beyond, and it will only take a few hours for you to grasp, although it’s taken me nearly 30 years of reading, studying and filtering between what’s B.S. and what’s real.
You get to skip all that.
Now You Have a Big Chance to Change Your Business Life
Listen, if you don’t get how important this skill is, then don’t take this offer creation course.
Keep schlepping away in the same manner you have been — maybe you’ll get a different result 🙂
I said it earlier and I’ll say again…
I believe that offer creation is the most valuable skill on earth.
All sales are based on offers… businesses are a collection of offers… partnerships, deals and relationships are all based on offers… and if the other guy’s offer is better than yours, guess what 🙁
As you can see below, this is a fast-paced, deep-dive Masterclass that not only gives you the steps to successfully create winning offers, but detailed insight into the psychology and steps inside the parts that really matter…
So by now, unless you’re really brain-dead, you want this system, especially when you look at the alternatives:
The Alternatives to F.I.B.S. Suck!
Hiring bozo copywriters who might as well rub turds on a page for thousands of dollars.
Try to train an unmotivated employee to write copy and create the offers your livelihood depends on.
If they suck, you lose time and money, and if by some stretch they are mildly successful, they will likely hold you hostage for crazy money, go to work for your competition… or worst of all, BECOME your direct competitor (ask me how I know).
Burn 20 years like I did reading everything in print on human behavior, copywriting, brain chemistry, advertising.
Next, you could write 500+ offers and see what works and eliminate what doesn’t like I’ve done.
… or do NOTHING and get the same results you’re getting right now…
This is a no-brainer.
So far you’ve discovered the power of creating your own offers, and you’ve discovered that there’s a “secret” system that you can use to accomplish predictable winning results.
You won’t have to depend on shitty employees or crooked self-proclaimed copywriters to sell your products.
Imagine the freedom and confidence you’ll have knowing you can create winning offers on demand.
Imagine, never being dependent again.
… and imagine the POWER you’ll command in deals, partnerships and relationships.
Soon things will be very different — you’ll…
- Create killer “whiteboard” headlines and leads in minutes so you can grab instant attention from your readers
- Discover 52 ways to describe any widget to make almost any product more interesting
- Knock out 3,000–5,000-word sales letters in a single day — I use “voice to text” and never type a word until I edit
- Learn 5 monster closing formulas so you can seal the deal TODAY and collect the money
- Transfer your newfound copywriting skills to Facebook ads, emails, landing pages, webinars, direct mail letters and postcards, phone scripts and more
It ALL works everywhere.
Will you make a LOT more money in the next 12 months after learning how to use this system and creating your own offers…
Let me ask you this…
Do you have products or services to sell?
Are you reasonably intelligent?
Does your business need offers, scripts and emails?
Are you good at online research?
Can you answer 21 questions speaking into a microphone?
Would you like to work less and make more?
I will assume your answers are the same as mine…
Here’s what you’ll get in FIBS Offer Creation Masterclass
- Why copywriting and offer creation are the most valuable skills on earth…
- The 6-layer “Hacksaw” editing system that makes your copy flow fast and grab the readers’ throats, even if you SUCK as a writer.
- The “5 Cult Laws” that explain 95% of all human behavior and persuasion that govern the entire F.I.B.S. process.
- How to use words to activate the “Caveman Brain” in every prospect’s head.
- How to trigger the “4 big brain chemicals” that drive every decision we make. Can you name them?
- How to use the “Scale Method” to price your products against the desired outcome for up to 3X profits.
- Attack the 55 primary reasons people buy (numbers 2, 5 and 7 drive over 80% of all sales).
- The 22 reasons people DON’T buy your goods and services (and price is #18).
- How and when to master “Micro-Commitments” in the sale process that make your calls to action up to 400% more effective. (Have you found them in this letter?)
- How to leverage “B.U.D.A.s” in your headlines and subheadlines to grab the attention of 3X more readers.
- “Why Steak Knives Sell Bank Accounts” and the psychology of premiums in your offers for 5X conversions.
- How, when and what kind of images to use in your offers to drive home the most sales.
- Decorating your offers with Bold, Italics, Underlined and ALL-CAPS text. What goes where? (Can you guess what decoration makes action verbs hotter?)
- The “Hands Free” editing tool (FREE) that beats having a TEAM of English majors at your fingertips.
- The K.I.S.S. test I use to create an offer skeleton before filling it in with dictated conversational copy.
- Create throat-grabbing headlines and standalone subheadlines ALL based on 72 proven headline formulas that never fail.
- How to “Vaccinate” your prospects from objections way before you ever ask them to buy.
- How to write intriguing blind bullet points (like these) that drive prospects CRAZY with curiosity so they HAVE to buy, just like you are about to 🙂 (Just kidding, sort of.)
- The 4 OTHER forms of social proof that are almost ALWAYS more powerful than testimonials. (Can you guess one?)
- How to “Value Stack” your offers before revealing your price to make it seem plain stupid to not accept your offer.
- How to “Bonus Stack” after your price reveal to create the DOUBLE whammy of value and salivate the greed glands of your prospects.
- The “TRIPLE guarantee” that makes any prospect’s feeling of risk melt away all while protecting you against frivolous refunds and chargebacks.
- “Upside-Down Scarcity” — the method of injecting REAL scarcity in every offer. It’s NOT closing, it’s NOT taking away bonuses, and it’s NOT raising the price. (Genius Dan Kennedy taught me this one.)
- How to use P.S.’s and P.P.S.’s to lock down offer scanners before they can get away.
- Even more in editing, like the I.O.U. test, C.U.B. review and real-person readbacks.
Hi, my name is Perry Belcher.
I’m the co-founder of DigitalMarketer.com, and a so-called master copywriter and offer creator whose offers have drummed up many millions in sales.
My offers have sold everything from trainings at Digital Marketer to printing services, industrial equipment, health supplements and even hot dog carts…
… all following a simple fill-in-the-blanks system.
I’m known in the industry as a legend.
Truth is, I ain’t really that good.
While other writers and friends like the late Clayton Makepeace, John Carlton, Dan Kennedy and the late Gary Halbert are and were true masters, I am a hack.
That’s the big secret here: Even if you’re NOT a genius, you can still perform like one.
That’s what successful hacks like me know, and that’s what we do that you likely don’t.
I take what I’ve learned about human behavior and psychology, do a little 3-step research on the product and the market, and then I simply fill in the blanks as easy as 1-2-3.
Seriously, millions of dollars from that one simple skill.
If copy has been a huge challenge for you, know this: It’s not your fault.
There is so much B.S. information out there, so many outdated books and so many crooked, scammy providers… you never had a chance.
… and people like me who DO have winning systems would likely NEVER share them with you.
Now, I was right where you are now, and here’s what I did about it…
More courses from the same author: Perry Belcher