Google Performance Max Blueprint – Bretty Curry (Smart Marketer)

Google Performance Max Blueprint Information

Add 6 marketing channels to your brand with 1 powerful new Google campaign type.

Ready to diversify your traffic strategy? Learn to run Google’s Performance Max campaigns from the expert behind $10 million in profitable monthly spend.

Launch one Performance Max campaign to run ads on all of these channels:

• SEARCH ADS
• DISPLAY ADS​
• SHOPPING ADS​
• YOUTUBE ADS​
• DISCOVER​
• GMAIL ADS​

Performance Max is the future of Google Advertising.

In this Blueprint you’ll learn how to:

• Simplify Google ads with machine learning
• Diversify your marketing strategy with the world’s largest traffic source
• Copy the same strategies used to grow top brands like Native, oVertone & BOOM! By Cindy Joseph

Here’s what you’ll get in Google Performance Max Blueprint

MODULE 1: Getting Started With Performance Max

MODULE DETAILS

• What is Performance Max?
• How P-Max Differs from Other Google Campaign Types
• How P-Max Fits into Your Marketing Stack
• Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2:Using Performance Max To Maximize Shopping

MODULE DETAILS

• Campaign Strategy: Goals & Setup
• Audience Signals Bidding strategy
• Listing Groups & Product Feed
• Case Study: Maximizing P-Max Conversions for oVertone
• Assembling Creative Assets for Successful Ads
• Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
• Case Study: Auto brand 2x’s Revenue and gets 295% ROI

MODULE 3:Performance Max For Top-Of-Funnel Growth

MODULE DETAILS

• Going Beyond Shopping for Scale
• Listing Groups & Shopping Ads
• Display Network for Scale / New Traffic & Customer Acquisition
• YouTube Ads – Video Strategy, Assets & Hooks
• Campaign Buildout #2
• Reporting Insights & Optimization
• Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
• Action Items for Executing Your Blueprint

About author

Bretty Curry

CEO, OMG COMMERCE

First and foremost, Brett’s passion is helping eCommerce companies grow their businesses through creative marketing efforts.

And as the CEO of OMG Commerce, Brett has played a key role in the growth of some of the fastest-growing ecommerce companies today—including BOOM! by Cindy Joseph, Native deodorant, Smarty Pants vitamins, and many more.

He’s a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, Ecommerce All-Stars, Content & Commerce, SMMW, and MDMC. Brett is also the author of The Ultimate Guide to Google Shopping, and he hosts the eCommerce Evolution, a podcast centered on accelerating growth for eCommerce.

More courses from the same author: Bretty Curry (Smart Marketer)

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