How To Charge More – Rich Webster

How To Charge More is my 4-week transformational program where I’ll teach (and help you implement) everything you need to raise your prices and move into the high-value market.

You’ll get the exact frameworks, systems, strategies, and mindset shifts I use with private clients who pay multiple-five figures for this work.

The Business You Deserve

Imagine:

• Closing 5-6 figure deals with confidence
• Being perceived as an expert, not an order taker
• Having clients who value what you do and pay you accordingly
• Racing to the top instead of racing to the bottom
• Advocating for yourself with complete conviction
• Building a business that scales with price, not hours

What You’ll Learn In How To Charge More

IDENTITY: Become The Person Who Charges More

• Raise your Success Thermostat (that keeps you stuck at your current income level)
• Unlearn the BS (Belief System) that is holding you back from charging what your work is worth
• Reprogram your Invisible Money Scripts (why being good isn’t enough to make you money)
• Building self-leadership and internal conviction (that keeps you from taking action)
• Learn how to advocate for your work

PRICE: Learn The Art Of Value-Based Pricing

• Learn how to craft a new high price, high value offer (minimum $10k)
• Value-pricing crash course (condenses 20 books + scholarly pricing research into 1 hour)
• Learn how to calculate the TRUE value you create for clients (tangible + intangible)
• Learn how to structure, price, and present premium offers (don’t send a proposal)
• What to say to implement price increases for current clients

CLIENTS: Attract Better Clients

• Learn how to market and sell to affluent clients
• Position yourself as an expert instead of an order-taker to charge more
• Find the right channels to present your work
• Attract clients with larger budgets who would benefit from the value you offer
• Escape the expert “industry bubble” that keeps you poor

SALES: Become Your Own Agent

• Close the Agent Gap and become your own best salesperson
• Sell outcomes instead of deliverables to charge much higher prices (& close more deals)
• Learn how to handle any objection effortlessly with just 3 simple words.
• Understand the nuances of selling to B2B vs. B2C and navigating complex sales cycles
• Learn advanced sales scenarios like multiple person sales calls and when there’s no decision maker on the call

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