Key Message Copy Platforms Information

The Highly Unusual $3,000 – $7,500 Writing Project I Invented… and Perfected… that Absolutely EVERY Company Needs

“It started as a way to make an easy extra $3,000 every month… But these days I’m making $7,500 or more for the same projects! Now I never want to write anything else!”

Spend a few minutes with me right now, and I’ll show you how to make the same kind of money doing the exact same thing.

When I created this one-of-a-kind writing project 23 years ago, I never imagined just how important it would become…

I had no idea it would be my primary writing service… that I’d be a coveted expert in the eyes of my clients… or that I’d be earning anywhere from $3,000 to $12,000 a month.

Now, just to be clear, I didn’t patent some complicated “computer-generated writing software” or anything like that…

In fact, I originally created this unique writing project just to keep an intern busy.

But once I started showing clients how it could easily bring in tons of new customers… take their business to the next level of success… and even make them millions of dollars… the demand skyrocketed.

Now every client I talk to is interested in having me write one of these for their business. Why? Because they see instantly how valuable it is.

As a result, I’m making a significant income writing these projects, and I’m helping my clients generate a lot more revenue.

See, when I first started, I’d charge $3,000 each time and thought I had hit the jackpot… but these days I’m making $7,500 or more for the exact same amount of work!

And once you know how to do them, it’s not a long or difficult writing project to do.

Each one is usually only around 10 to 20 pages…

And the truth is, by the time I finish talking to my client and gathering the information I need, half the document is already practically written in their own words.

But that’s not even my favorite part…

The best thing is so few people know about it, there’s practically zero competition…

Which means the small handful of writers who are trained to do this special type of writing project could literally make as much money as they want, including a six-figure income… and without spending hours a day typing up long sales letters.

That’s why I’m writing to you today.

I’d like to help you become one of those select few writers.

In this letter, I’ll tell you everything you need to know about getting started with this highly unusual writing project — including the best way to land one client after another — and the fees you can expect to charge once you’re up and running.

Every Business Needs this Key

As simple as it may be to write one, the true value of this document goes WAY beyond the surface level.

You see, in the business world, it’s easy for a company to lose sight of its central message.

With all the marketing channels available these days… from social media to websites, blogs, online marketing, and emails… most businesses just write their marketing pieces one at a time whenever they need them.

They’re writing everything on the fly just to keep up.

So they wind up hiring a lot of different people to write different projects at different times…

And since most of the people they hire are working independently, it’s more like everyone is writing in a vacuum.

The result?

Lots of disjointed copy pieces that, as a whole, are weak, confusing, and even conflicting with each other.

Which is bad for business because customers get so confused, they don’t pay attention to the company’s core sales message.

That means the company loses out two-fold:

• They’ve wasted time and money on advertising and marketing that didn’t work…
• And they’ve lost customers because their readers can’t figure out what the company is all about.

So while not everyone has heard of Key Message Copy Platforms before, whenever I offer one to a client, the answer is almost always, “That’s exactly what we need!”

It even happened this way with AWAI. Not too long ago I was talking to the President of AWAI, Rebecca Matter, and when I told her what I do with Key Message Copy Platforms, she said, “We need one of those!”

In a little bit, I’ll share some stories that show exactly how valuable this simple document can be for clients…

But first I want to show you just how valuable they can be for you.

Why Every Business Loves Key Message Platforms

Before we dive into the nuts and bolts of writing, I’ll introduce you to a more intimate look at what a Key Message Copy Platform is and why a client might want one.

I’ll give you a breakdown of what you need — and don’t need — to be successful with this kind of work.

Then I’ll share…

• The four key reasons to offer Key Message Copy Platforms as a part of your writing business… including exactly why they make your life easier.
• How to leverage my decades of trial and error with Key Message Copy Platforms to fast-track your own journey to a six-figure writing career.
• Why repetition builds reputation for companies — and how you can use this to your personal advantage when marketing to them.

Plus, I created a special bonus e-book on how to organize and write Key Message Copy Platforms that you can use for reference throughout the program, so you’ll never feel lost as you absorb all the new material.

Here’s what you’ll learn

Module 1: How to Write Key Message Copy Platforms (Overview)

Each Key Message Copy Platform has a base of 14 sections. In this module, we’ll dive deep into the first four sections — the product tag line, the target market description, the “voice” for the product, and sample headlines.

I’ll show you:

• The three simple steps you can follow to write any Key Message Copy Platform quickly.
• Why you don’t want to make “clever” product tag lines for your clients — and what you should write instead that’s simpler and will make your customers much happier.
• How to keep the “human value” element strong in your copy (and even how to sneak extra human value into “dry” copy).

By the end of this module, you’ll have reviewed multiple samples and be primed to create your own introductory sections with confidence.

Module 2: How to Write Key Message Copy Platforms (The Important Details)

In Module 2, we’ll jump right into the next five sections in a “do it as you see it” format.

I’ll also give you some personal insights on achieving success in the business, including:

• Why a detailed description of how the product or service works is one of the best “gifts” you can give the marketing team — plus, how doing this right knocks down buyer objections fast.
• How to keep your copy “at-a-glance friendly” throughout — and why this is going to make your client fall in love with your work right away.
• Your secret allies in the R&D department and how they can help you. (Here’s a hint: They know the product even better than the marketing team!)
• What to do to give products more personality — and why positioning them in this way boosts the power of market segmentation for your clients.

By the end of Module 2, you’ll be able to deliver the key positioning elements of a Key Message Copy Platform without breaking a sweat… and be well on your way to having your first completed sample.

Module 3: How to Write Key Message Copy Platforms (The Nuts and Bolts)

Here, I’ll wrap up Key Message Copy Platform writing with a tour through the testimonials, features and benefits, and call-to-action sections. You’ll learn:

• Why short testimonials beat long ones in the business world… and how you can get the “right” testimonials from the best product champions.
• How to skip hype and fluff when describing features and benefits, so you can deliver details that really mean something to both your clients and their customers.
• What the sales team can tell you to give you insights… plus how you can use their insights to write talking points that overcome buyer objections. (Marketing teams love this!)
• Why the call-to-action section helps your clients — and when you’ll want to skip this section entirely to help yourself.

By the end of this module, you’ll understand writing Key Message Copy Platforms from start to finish. But that’s not all. By the end of this module, you’ll also have completed your first sample copy platform.

Module 4: Getting Clients: Who Buys Key Message Copy Platforms?

Everything you learned up till now will be useless if you don’t have clients. So Module 4 kicks off a three-part series on the easiest ways to attract clients with Key Message Copy Platforms.

I’ll share everything I know about how to market to clients and sell them on doing Key Message Copy Platforms, including:

• How to turn potentially difficult clients into positive, profit-generating clients by steering them toward a Key Message Copy Platform.
• Where to find your ultimate “sweet spot” as a Key Message Copy Platform writer — and what to say while you’re in the “sweet spot” to virtually guarantee you’re the client’s first choice for every additional project.
• Why working with small start-up firms can be the most fun you’ll ever have doing Key Message Copy Platforms — even if it’s the only project you ever do together!
• How to use Key Message Copy Platform projects to land work with companies who have small budgets… and why you’ll still make every penny you deserve while you do it!

By the end of this module, you’ll know how to zero in on the top three situations where a Key Message Copy Platform is a smart sell. Plus, I’ll even reveal the five situations where it’s a BAD IDEA to pitch a Key Message Copy Platform and what you should offer instead to maximize your earnings.

Module 5: Maximize Your Income: How to Consistently Sell Key Message Copy Platforms

In this module, I’ll lay out the talking-points you’ll need to put clients at ease and sell them on working with you right away, including:

• The six essential talking points and closing lines I use every day, built from my 20+ years of face-to-face experience with clients in the field — and you can steal them!
• How to use my “conference room table” negotiating secret to make marketers want to jump on your proposal and get your check in the mail.
• Why you want to be the first one to give a number, so you can provide a smart pricing anchor for your clients and make it easy for them to see your value.
• When a three-tiered pricing system makes sense, and how you can use this to maximize your overall writing income.

By the end of this module, you’ll be able to smoothly sell clients on the value of hiring you by using the best talking points available — mine!

Module 6: Hidden Opportunities: How to Avoid Project Pitfalls

Here, I’ll walk you through the pitfalls I’ve run into on Key Message Copy Platform projects and give you my strategies to avoid them. You’ll learn:

• My top three responses to client objections (just swipe these and use them for yourself!).
• How to manage special requests and special situations like a pro — plus, case studies so you can see real-life solutions to all the most common problems.
• Why a “setback” is just another opportunity for you — and the special discounting system I use to make sure you get lots more opportunities coming your way.

By the end of this module, you’ll be able to handle project quirks with confidence. You’ll also have my best practices on your side to ensure you’re the first choice for follow-up projects.

Module 7: Grow Your Business: Show Case Your Copywriting Skills

Key Message Copy Platforms are just one part of my six-figure writing career… and in this module, I’ll reveals my top tactics for building up every aspect of your business, including:

• Why a simple plan (that you can do well) will always beat a complicated plan.
• How marketing that’s “an inch wide but a mile deep” lets you build up clients in your preferred space while still leaving the door wide open for extra work in other areas.
• The unique power of the “go-giver” mindset in the business space — plus all the hands-on activities you can do to put that mindset into action for your business right away.

By the end of Module 7, you’ll understand the three stages of writing success and how you can use my best practices to move through those stages in your own career.

Module 8: Bonus Session — Developing A Mindset Marketing Power

In this Bonus Module, I’ll share my secret to creating a “winning” mindset, and how it can help you excel as a copywriter.

I’ll also include a free copy of the bonus report 10 Secrets to Attracting Copywriting Success with this module. You’ll see…

• How you can develop an unrelenting belief that you deserve as much success as anyone else. Because you do.
• Why you should be careful what you wish for… and only wish for the best! Since it doesn’t take any more energy to dream big than to think small, there’s no reason to hold yourself back.
• How when you master your mindset, your “hard work” becomes an opportunity for joyful creation.

It all adds up to a module designed to help you unlock your inner power as a marketer in a way that’s easy, simple, and builds you up on a consistent basis.

About Author

Casey Demchak is a copywriter for Jeff Walker’s Product Launch Formula team. For more than 20 years, Casey has been a recognized expert at writing high-performance marketing copy. In the last decade he’s written the book promotion materials for more than three dozen books that have become Amazon bestsellers.

Casey is best known for his innovative approach to writing straightforward, conversational marketing messages that engage book buyers and motivate them to buy.

He is also author of the book, Essential Sales Writing Secrets, and former host of the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets.

In addition, Casey’s been the copywriter on seven marketing communication projects that have won American Advertising Awards.

Casey holds a BA in Communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence.

More courses from the same author: Casey Demchak

Salepage: Key Message Copy Platforms – Casey Demchak

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