Offer Breakthrough Workshop – Katelyn Bourgoin

Offer Breakthrough is a self-guided workshop for overworked entrepreneurs.

Find expensive problems you’re uniquely qualified to solve—and buyers who will pay premium prices—so you can design a scalable offer that *actually* sells

You’ll walk away with a new idea to test OR clarity on how to repackage your current offer… fast

My problem-focused offer design system has helped me to:

• Generate $33,750 in just 53 minutes during a pre-order campaign
• Multiple 6-figure product launches (+$1M from UNIGNORABLE alone in 2 years)
• Build hype for new offers, getting thousands of people on waitlists
• Create a newsletter read by 63,000 smart people that was named a “must-read for marketers” by Forbes, and averages $25,000 in ad revenue per month
• Design products and programs my customers love, generating tons of word-of-mouth from happy customers and star ratings of 4.8

Design your offer idea using the Problem-Up™ Method… in 4 hours

Discover the only 9-step offer design process that builds backwards from the problem.

What You’ll Learn In Offer Breakthrough Workshop

PHASE 1: Problem Discovery

Step 1: Clarify Your Underlying Goal

Before brainstorming a single offer idea, we’ll get crystal clear on your real underlying goal. Want to transition out of your current business? Build a bridge to premium services? Create a revenue stream that doesn’t require 1:1 work?

Outcome: Get clarity on how your offer fits your bigger picture, so you can tell the difference between a good idea and a good idea for YOU.

Step 2: Big Idea Brainstorming

Most entrepreneurs start with a format (“I’ll build a course!”) instead of a problem. Using Sparky’s AI acceleration, you’ll brainstorm concepts that align with actual customer needs and your unique capabilities.

Outcome: If you have an idea already, we’ll stress-test it in the workshop. If you don’t, you’ll generate multiple strategic concepts in minutes to explore using the Problem-Up™ method.

Step 3: Understand Why People *Really* Buy

Discover the innovation framework that separates billion-dollar offers from failures. This will completely change how you think about offer design and demand. (Hint: it’s not “niching down”).

Outcome: Know how to spot overlooked, highly profitable pockets of opportunity in ANY market. It’s like having X-ray vision.

Step 4: Identify Your Best-fit Buyers

Never worry about targeting the wrong buyers again. Learn how to find people who urgently need to get a job done and will pay top-dollar for solutions that feel customized to their specific context.

This isn’t about finding more customers. It’s about finding better customers who value what you do.

Outcome: You’ll uncover your top 3 buyer segments ranked by profit potential, so you focus on markets that actually matter—and actually buy.

Step 5: Do Rapid Painstorming

Crawl inside the minds of your potential buyers to dig up the urgent, painful, and expensive problems they’ll pay practically anything to solve.

Using our powerful AI brainstorming tool, you’ll hunt for FIRE problems (aka problems that are Frequent, Intense, Require fast action, and Expensive).

Outcome: Walk away with a comprehensive problem map showing exactly which painful issues your buyers face and which represent the biggest profit opportunities.

Phase 2: SOLUTION DESIGN

Step 6: Problem Prioritization

If you aren’t clear about the specific problems you’re best suited to solve, you might try to tackle too many problems and build a one-size-fits-all solution that never gets traction.

So how do you decide which problems to solve? You’ll learn a simple rule of thumb that will save you a lot of heartache…

Outcome: Choose the specific 1-5 problems your new offer will solve—the ones that you’re uniquely positioned to solve with maximum profit potential.

Step 7: Target Market Refinement

Should you target demographics? Trigger events? Transformation goals? Getting this right is the difference between an offer that sells itself and months of wasted time.

Discover how to escape the comparison trap by serving specific contexts competitors ignore.

Outcome: Choose a hyper-specific target market that inspires meaningful product differentiation (and makes marketing 10X easier).

Step 8: Design Your Scalable Offer Idea

Learn the 6 principles of painkiller offers and explore both logical solutions (faster, cheaper, more effective) and “psycho-logical” solutions (like the mirror-in-elevator trick).

Whether you want to offer productized services, high-ticket hybrids, or low-cost bridge offers, you’ll design something that solves real problems at premium prices.

Outcome: Design a compelling offer concept that solves profitable problems in a way that feels fresh yet familiar.

Step 9: Map Your Pre-Sale Plan

Validate demand before building anything (and avoid my billion-dollar mistake).

If you can’t sell it before you build it, you probably can’t sell it afterward. You’ll identify your first 3-10 potential buyers, design your simplest sellable version, and choose your testing approach.

Outcome: Complete pre-sell strategy including who to approach, how to pitch your concept, and what to charge for early access.

More courses from the same author: Katelyn Bourgoin

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