PPC University Information

PPC University is a comprehensive training program designed to educate individuals on the intricacies of Pay-Per-Click (PPC) advertising, specifically focusing on advertising on Amazon.

What You’ll Learn In PPC University?

SECTION 1 – Introduction to PPC

• The Goal of PPC
• PPC Overview

SECTION 2 – Understanding Campaigns

• General Strategy
• How Buyer Psychology affects PPC
• The Different Types of Ads on Amazon
• Campaign Manager Overview
• Creating a Campaign
• Campaign Naming Convention
• Campaign Bidding Strategies
• Auto Campaign
• Manual Keyword Campaigns
• Exact Campaigns
• Broad Campaign
• Phrase Campaigns
• Product Targeting Campaign
• Category Targeting Campaign

SECTION 3 – Targeting and Match Types

• Product Targeting Based on Auto
• Product Targeting Based on Amazon Suggestions
• Product Targeting Based on Who is Targeting Us
• Product Targeting based on Adjacent Categories
• Product Targeting Based on Competitors
• Brand Campaigns
• Brand Protection Campaigns

SECTION 4 – Research and Product Ranking

• Helium 10 Keyword Research
• Why You Should Continously Launch New Campaigns
• PPC Launch Strategy
• Using PPC to Upsell
• Using PPC to Rank
• Tracking Organic Ranking
• Using PPC to Influence Organic Rank

SECTION 5 – Reports and Optimization

• Search Term Report Explained
• Adding Negatives from STR
• Launching Profitable Search Terms from STR
• Negative Keywords
• How to Handle Bleeders
• Optimizing Bids in Campaign Manager
• Bulk Sheets Explained
• Bulk Sheet Optimization Parameters
• Bulk Sheets Optimization
• Main Sales Drivers
• Advertised Product Report
• Placement Reports
• Placement Optimization
• Continuous Improvement
• Refreshing Bids Everytime Listing is Optimized
• Weekly Optimization Process

SECTION 6 – Analytics and Data Interpretation

• Calculating Cost Per Conversion
• Calculating ACOS and TACOS
• Sessions and Unit Session Percent
• Tracking Sessions and Unit Session Percentage
• Building an Analytics Tracker
• Different Scenarios in Analytics

SECTION 7 – Demand Side Platform (DSP)

• What is Amazon DSP
• DSP Creatives
• Creatives – La Pura
• LaPura Attaching Creatives
• Dynamic Creative Creation Pt.1 (Standard Desktop)
• Dynamic Creative Creation Pt2 (AAp_O&O)
• DSP Line items
• Lapura – Line Item Creation
• DSP Orders
• LaPura Creating an Order
• DSP Audiences
• Audiences La Pura
• Audience Creation
• DSP Supply Sources
• LaPura Create Advertiser

More courses from the same author: Mina Elias

Salepage: PPC University – Mina Elias

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to iBusinessCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your iBusinessCourse account then going to Downloads Page.