Profit Architecture Information

The premiere program for course creators, coaches, and digital product CEOs creating an ecosystem of profitable offers and evergreen enrollment engines for year-round revenue.

A Library of Launches. An Encyclopedia of Evergreen. A Collection of Cash Campaigns.

Profit Architecture is your All-Access-Pass to every single strategy, funnel, template, and training you need to build a thriving hybrid evergreen education business fueled by courses, coaching and digital products.

STRATEGIC SIMPLICITY

Finally, you can get EVERYTHING (and I mean everything) you need to build your hybrid course & coaching business, in one place.

Master the holistic ecosystem of products and programs, evergreen funnels, and enrollment events to grow your hybrid, online education business without constant live launching, sales calls, or a huge team!

No more piecing together random trendy tactics from 10 different places, barely moving the needle. We only focus on strategies that work!

Profit Architecture includes all of our premium programs and curriculum, in one integrated and upgraded experience

We’ve combined our renowned, best-selling programs and courses such as High Ticket Hybrid, The Accelerator, Evergreen Engines, Webinar Rockstar, Virtual Event Blueprint and more into one holistic ecosystem where everything works seamlessly together.

If you’ve ever just wished you could tap into everything we’ve ever created, all of our strategies and systems in one place – this is it!

Imagine what it will feel like…

You’re finally creating your evergreen products and programs, seeing your happy clients chatting in your community and seeing new students enrolling as you provide value in your course group and coaching program.

• You wake up and see an email from another student who tells you that your course completely changed their life
• You feel so light and spacious looking at your calendar for the week
• You do a little happy dance when you get that “ding” on your phone: another client has joined your course or high-ticket offer without a sales call
• You get to take a few weeks off with your family over the summer without worrying about your revenue
• You are trusting yourself to make decisions, tuning into your intuition, and your friends and family tell you that you just seem more confident in yourself and your business.
• You finally feel that true fulfillment from your work, knowing you are impacting people all over the world both at scale and on a deeper level (even though you work from home in your PJs!)

BECOME THE ARCHITECT OF YOUR LIFE

Whether you want to travel the world, make more money while working part time hours, or take 3+ months off every year to go adventuring, it’s time you design your online education business model around YOU.

What would it mean for you to…

• Add a new revenue stream where one client is worth 10-20 normal course sales?
• Enroll high-ticket clients into your group programs without sales calls?
• Double your course business without needing twice as many leads by adding a high-touch, group program that builds on the courses you’ve already created?
• Enroll clients in your courses and coaching programs year-round?
• Teach, serve and mentor hundreds of clients at scale, without the delivery bottlenecks holding you back?

Here’s what you’ll learn

PREMIUM AND PROFITABLE

Programs & Products

Each product in your offer suite serves a purpose and serves your audience in a unique way. These offers seamlessly flow from one to the next as upsells, cross-sells and down sells. There are 3 categories of offers that can fit into your product suite:

• Low-Ticket: $10-$200
• Self-Study Course: $200-$2,000+
• High Ticket Group Program: $3,000-$20,000+

You can choose to create a business around just one premium offer, or you can incorporate 2 or 3 of these offers. Design the product suite and model that makes sense for you!

“RINSE AND REPEAT”

Signature Sales System

Establish a repeatable, signature sales system that you can re-use and deploy over and over again. We provide the tools, training, templates for the spectrum of enrollment events from super simple to sophisticated, so you can choose the best option for you, your style, your bandwidth.

• Simple Email-Based Flash Sales
• Valuable, Profitable Webinars
• Engaging Paid Live Workshops
• Epic Virtual Conferences

We give you all the strategies, tutorials, and templates for each of these powerful enrollment events, and you’ll make an empowered decision about which strategy you should focus on.

FUELED BY FUNNELS

Evergreen Enrollment Engines

Turn the powerful sales assets you’ve created into a system for year-round enrollments so clients can join your courses & programs every day.

Design your course and high touch programs to be ready for evergreen onboarding, and then set up the evergreen sales systems so you’re never turning away a client who is ready to join now!

Learn how to take your webinars, sales pages, emails and turn it into an evergreen enrollment engine with the help of automations, systems, and super simple tech.

Who is this course for?

• You’re ready to jump in and take inspired action. You’re a self-motivated, go-getter.
• You have a long-term mindset and can see why you’re planting seeds now to harvest later.
• If you fall down, you get up again and keep going. You already know there are no silver bullets – just hard work and a positive attitude!
• You take complete and total personal responsibility for your results. No program or course is going to hand you results, you are solely responsible for how you use these tools.
• You want to take your existing business or work (coaching, freelancing, services, brick and mortar, products, etc) and shift in the online course & group program model.
• You’re a successful course creator stuck in the launch ‘feast or famine’ cycle and you need an evergreen funnel yesterday.
• You have the business basics in place – you’ve sold *something* online and are established enough to take action when given the tools and strategy.
• You already have a minimum of 300+ email subscribers or a platform of some sort (i.e., social media following, YouTube channel, website, blog, etc.). The more the better!
• You know how to make web pages and checkout forms. You won’t get hung up on creating something like a simple landing page.
• You’re ready to DIY your sales page, slides, and tech, OR are willing to hire help to do those things.
• You’re ready to invest time, money, effort, and resources in yourself and your business

About Author

I’ve spent the last 7 years working closely with course creators, high-end coaches, and CEOs on their courses, group programs, evergreen funnels, sales systems, and enrollment events.

In that time, I’ve worked with thousands of students and hundreds of hands-on clients, and have been lucky enough to mentor many of the top course creators and coaches on their marketing strategies.

As the seasons change, as the industry shifts, as algorithms go rogue, as circumstances continue to fluctuate day to day – we know that there are strategies and principles that remain timeless and evergreen.

Content that we published years ago continues to attract clients to our programs every day. Our emails inspire our audience to apply, enroll and tell all their friends. We’ve built a brand around publishing content that is highly valuable, but also highly converting!

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