Smart Google Traffic – Bretty Curry

Smart Google Traffic Information

Unlock the world’s largest traffic source with Google ads.

With 6 powerful channels rolled into 1 simple platform, Google ads enable you to use full-funnel marketing campaigns to grow any business.

• Omni-channel campaigns that span 97% of the Internet
• Targeted ads for every stage of the customer journey
• Diversified traffic strategy that protects (and scales) your brand

4 Reasons It’s Time To Invest In Google Ads.

The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends 155 minutes a day surfing the web or scrolling through other social sites.

So while Facebook is our primary advertising channel and the one we recommend media buyers start with, as your business grows you want to scale across all of the places your customers spend their time.

To do this, you need to develop an omni-channel traffic strategy.

Investing in Google ads is the smartest way to do that, because Google can help you:

Tap Into the Biggest Traffic Source on the Planet

Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire Internet. So no matter who your ideal customers are or where they spend their time, you can find more of them on Google than anywhere else. Once you learn how to become a full-stack marketer, you can grow any brand using an omni-channel approach that leverages all 4 major ad platforms for maximum visibility and scale.

Add 10% More Sales to Your Bottom Line

You don’t need to choose between Google or Meta — in fact, you really shouldn’t. They each have their own strengths, and while Facebook and Instagram are great for brand awareness, Google is widely known for its high bottom-of-funnel conversion rate. So even brands that prefer social media advertising can add 10% more ad revenue by leveraging the higher purchase intent of Google Search and Shopping ads.

Reach New Audiences

Did you know that more 18–34 year olds watch YouTube than cable TV? Research shows that 81% of all U.S. adults have used YouTube vs only 69% for Facebook, and after Facebook, YouTube is ranked #2 in global engagement with 2.3 billion active monthly users. It’s the world’s 2nd largest search engine and the 2nd most visited site on the Internet after Google. Bottom line: no matter what industry you’re in, you can reach greater scale with YouTube and the rest of Google’s channels.

Protect Yourself From Algorithm & iOS Updates

By scaling onto Google and its many traffic channels, you diversify your visibility sources and give yourself a backup revenue stream. So if anything happens to your Facebook ad account, or if your sales take a big hit from the next iOS or algorithm update, you’ll have other revenue channels to rely on while you figure things out. This is like buying secret insurance for your brand, except instead of paying for it, it pays you! Otherwise, you’re always just one misfortune away from going bust.

6 traffic channels in one easy-to-use platform (plus one powerful new campaign type).

86% of people turn to at least 1 of these channels when shopping for a product. With Google ads, you can be everywhere your customers are.

Search Ads

Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.

Display Ads

Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all Internet users.

Shopping Ads

Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any eCommerce brand.

NEW! Performance Max

Combine all 6 channels into one powerful campaign type that uses AI to optimize your customer journey.

Discover

Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.

Gmail Ads

Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads.

Looking for new ways to scale? YouTube is the perfect secondary channel.

At Smart Marketer, we went from spending $0 on YouTube ads to generating $779,335 in just 6 months — all from cold traffic!

After Facebook, there’s no other ad platform that can match YouTube’s huge reach, high engagement, and detailed targeting options. Simply put, it’s the ideal secondary channel to pair with your existing traffic campaigns.

Now, we even have months when YouTube beats Facebook in spend and CPA!

That’s because YouTube is much more than cat videos — it’s become a major shopping channel with over 2 billion users. 80% of shoppers say they use YouTube when making a purchase decision.

Here’s what you’ll learn

MODULE 1: Crucial Cornerstones Of Google Ads

• The Goal
• “Why Your Business Needs to Beef Up Google Ads”
• Demand Generation v. Capture Generation
• Google Ads & Your Media Mix
• 4 Pillars of Google Ads
• Strengths & Weaknesses of Google Ads

MODULE 2: Preparing To Run Traffic On Google

• Charting Your Direction
• Getting Familiar With KPIs
• Conversion Tracking
• Setting Up Your Conversion Tracking
• Attribution Models & Your Source of Truth
• Getting Your Ass(ets) in Order
• Getting Your Ass(ets) in Order: Messaging
• Getting Your Ass(ets) in Order: Images
• Getting Your Ass(ets) in Order: Videos
• Creating Remarketing Audiences
• Types of Targeting

MODULE 3: Google Search

• Search Ads and Your Marketing Funnel
• Targeting the RIGHT Keywords
• Conducting Keyword Research
• Leveling-Up with Quality Score
• Segmenting Campaigns
• Structuring Ad Groups
• Search Ad Copy
• Utilizing Search Assets (aka Extensions)
• Manual Bidding v. Smart Bidding
• Building Out Your Search Campaigns
• Optimizing Your Search Campaigns
• Advanced Tools & Tactics
• “Search is Where Google Got Its Start”

MODULE 4: Google Shopping

• Google Shopping and Your Marketing Funnel
• Merchant Center Overview
• Types of Product Feeds
• Elements of a Product Feed
• Product Reviews
• Google Merchant Center & Promotions
• Google Shopping Bidding
• Building Out Your Google Shopping Campaign
• Google Shopping Optimizations
• “It All Starts With Your Products”

MODULE 5: Performance Max

• Performance Max and Your Marketing Funnel
• Elements of an Asset Group
• Performance Max Ad Copy & Assets
• Performance Max Strategies & Best Practices
• Performance Max Bidding
• Building Out Your Performance Max Campaign
• Performance Max Optimizations
• “The Machine Will Make It Better Over Time”

MODULE 6: YouTube

• YouTube and Your Marketing Funnel
• 7 Must Have Elements of a YouTube Video
• 8 Winning YouTube Ad Templates
• Laying the Foundation with Remarketing
• Building Our Remarketing Audiences
• YouTube Remarketing Strategies
• YouTube Bidding Strategies
• Building Out Your YouTube Remarketing Campaign
• Using YouTube for Top of Funnel Ads
• Building Top of Funnel Audiences
• Building Out Your Top of Funnel YouTube Campaign
• YouTube Optimizations
• “It All Starts With Your Video”

MODULE 7: Display & Discovery

• Display & Discovery and Your Marketing Funnel
• Google Display vs. Google Discovery
• Display and Discovery Campaign Types
• Display and Discovery Ad Types
• Using Display and Discovery for Top of Funnel Ads
• Display and Discovery Bid Strategies
• Crafting Your Message: Display and Discovery Ad Copy
• The Most Important Element of Image Ads: Selecting Your Image!
• Building Out Your Display Remarketing Campaign
• Building Out Your Display Top of Funnel Campaign
• Display Ads Optimizations
• Building Out Your Discovery Remarketing Campaign
• Building Out Your Discovery Top of Funnel Campaign
• Discovery Ads Optimizations

MODULE 8: Using Google For Full Funnel Marketing

• Putting All the Channels Together
• Full-Funnel Perspective
• Full-Funnel Perspective: Portfolio Metrics
• Balancing the Budget
• ROAS Based Budget Model Walkthrough
• Leveraging Third-Party Tracking Tools
• “Google Ads As a Catalysis To Grow”

About Author

Bretty Curry

CEO, OMG COMMERCE

First and foremost, Brett’s passion is helping eCommerce companies grow their businesses through creative marketing efforts.

And as the CEO of OMG Commerce, Brett has played a key role in scaling some of the fastest-growing eCommerce companies today — like BOOM! by Cindy Joseph, Native deodorant, and Smarty Pants vitamins — with $100 million in yearly ad spend and 108 active clients.

He’s a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, eCommerce All-Stars, Content & Commerce, SMMW, and MDMC. Brett is also the author of The Ultimate Guide to Google Shopping, and he hosts the eCommerce Evolution, a podcast centered on accelerating growth for eCommerce.

More courses from the same author: Bretty Curry

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