Writing Advertisements: Copywriting for Sales and Brand Engagement

Learn professional copywriting techniques for writing persuasive advertisements for social media, online search and print – quickly and easily.

The straightforward copywriting techniques you’ll learn in this class will help you write better advertisements for Google Ads, Facebook Ads, Amazon eCommerce Platform, Pinterest, YouTube Ads, Twitter, Instagram Ads, Google AdMob Ads, LinkedIn Ads, TikTok – and more!

In fact, ALL your marketing copy will benefit from the simple, practical tips I’ll share with you today.

What you’ll learn

• How to define your objectives, audience, and benefits
• The secret to crafting a headline, body text, and call to action
• How to use emotional copywriting to persuade readers
• Tips for avoiding common advertising copywriting mistakes
• Techniques for seamlessly combining copy with images
• How to adapt copy for different advertising platforms.

Why take this class?

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works.

The skills you’ll learn today will make your advertisements more effective, less time-consuming to create and will help you reach your engagement and conversion targets.

Who this class is for

This class was designed with in-house marketing professionals and sales teams in mind. It contains powerful professional copywriting strategies that will help you reach your conversion and sales targets more easily and with less effort.

Business owner, entrepreneur, blogger or social media influencer? Tap into the power of professional copywriting and learn how to boost your marketing with compelling, persuasive copy.

About Author

I’m a full-time professional copywriter and copywriting trainer with over two decades experience in marketing and communications roles.

My job is to write promotional copy that increases sales, builds customer engagement and achieves marketing goals. So I know what works – online, on social media and in print.

I’ve been teaching on Skillshare since 2019. My mission is to demystify marketing copy and make powerful copywriting techniques accessible to everyone.

I’m a member of ProCopywriters and I trained with the Chartered Institute of Marketing and the Andy Maslen Copywriting Academy. Further training in SEO, Google AdWords and Google Analytics means I know how to write copy that sounds great and gets results.