Billboard Media Investing – Frank Rolfe

Billboard Media Investing Information

Everything you need to start building financial security and independence with outdoor billboards.

If you want to learn more about investing in the outdoor billboard business, this course is absolutely essential.

It covers all aspects of the business from selecting your market and laying the groundwork, to identifying locations, deciding size and configuration, negotiating with land owners, obtaining permits, building the sign, renting the advertising space, managing the sign, and preparing for an exit strategy.

Not only will you learn step-by-step what to do, you’ll know the shortcuts and “insider” secrets the professionals use.

Investing in Outdoor Media home study course is not like anything you have ever seen before. This is not a bunch of fluff on how you are going to make a million bucks overnight. Frank Rolfe gives you the whole story–the good, the bad, and the sometimes ugly.

His goal is simple–to show you the right way to get into the outdoor billboard business (and how to avoid making costly mistakes that can jeopardize your investment).

Here’s what you’ll get in Billboard Media Investing

• The 375-page Investing in Outdoor Media home study course manual
• Plus (10) hours on audio CD, including:

Getting Started

• Initial Housekeeping
• 10 Steps to Rent Any Sign
• Mental Preparation
• Plus…

How to Find a Billboard Location Audio CD

• Picking a Market
• Assembling Your Tools
• Marking up Maps and Ordinances
• Finding Spacings
• Contacting Owners
• Meeting with Landowners
• Signing up Leases

Thinking Outside the Box

• How to Buy a Billboard Audio CD
• How to Find a Billboard to Buy
• How to Approach an Owner
• How to Let the Owner Calculate the Price in Your Favor
• How to Construct a Contract to Buy
• How to Perform Due Diligence
• How to Detect Dirty Tricks
• How to Build a Billboard Audio CD
• How to Pick a Size
• How to Pick the Height
• How to Decide on a Structure Type
• How to Choose the Site to Drill
• How to Get Electricity

Big Problems to Watch out for

• How to Operate a Billboard CD
• How to Make a Budget that is Realistic

Collections–the Most Important Thing to Watch

• How to Develop Easy to Use Systems For Everything

All about Lights and Timers

• How to Measure Your Success–Renewals
• How to Avoid Big Disasters
• How to Rent Ad Space on a Billboard Audio CD
• How to Price the Billboard
• How to Market the Space

Meeting with Advertisers

• How to Close the Deal

Client Follow-up and Satisfaction

• How to Rent Anything
• How to Sell a Billboard Audio CD
• How to Price It
• How to Market It
• How to Groom It for Sale
• How to Meet with Buyers
• How to Negotiate

BONUS #1

• Receive Frank’s standard Billboard Ground Lease form for you to review and edit to meet your state laws

BONUS #2

• Because we always want to give our visitors added value, you will have access to Frank’s weekly Mentoring Hour. Frank Rolfe personally answers questions and discusses any new things happening in the industry.

About Author

My name is Frank Rolfe, and in 1982 I graduated from Stanford University with a degree in Economics.

Now, there’s not a whole lot you can do with that, so I was going to go on to business school and get an MBA. And in order to get into business school, I was going to start a business to write about my experience on my application. I decided to start a billboard business.

After the first year, I had three billboards, but I had a bunch more pending, so I decided to go one more year and try to get to an even ten. By the end of the second year I was already over ten and heading for twenty, so I delayed applying for business school for one more year. You can guess what happened. I never went to business school, and I just kept building billboards.

Not having any actual experience when I started, I had literally no idea what I was doing. But fortunately, I had some mentors along the way, particularly some guys at Foster and Kleiser (then the largest billboard company in the U.S.) who just couldn’t stand watching all the mistakes I was making. And I mostly learned through trial and error.

Back then, the competition in the industry was fierce, with over 60 billboard companies alone in Dallas (today there are less than ten). So I had to use my wits and creativity to beat the competition. Little did I know that those tricks and shortcuts would lead me to jump ahead of everyone. 14 years later, I was the largest private owner of billboards in Dallas/Ft. Worth, and sold out to Universal (now Clear Channel) for $5.8 million.

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